Barriers and Enablers to Effective Selling in Scotland’s Food & Drink SMEs

The Business School has a strong reputation for working with food & drink SMEs and is hosting a workshop to share key ingredients for sales growth.

Start date and time

Tuesday 1 November 2016 5:00 PM

to Tuesday 1 November 2016 7:30 PM

Event cost

£20 + VAT

Sales & marketing are key functions in most businesses but they are particularly important for small and medium
sized enterprises (SMEs) in the food & drink industry, many of whom are feeling the squeeze from retail customers
and struggling to find ways to sustainable growth.

The Business School at Napier University has a strong reputation for working with food & drink SMEs recently
successfully delivering Scottish Enterprise Supplier Excellence programme and is therefore uniquely placed to
provide support in the development of SMEs’ sales and marketing capability. If you want to learn more about the
key ingredients for sales growth and business development in an increasingly competitive food & drink sector, then
come along to the workshop.

The event will be co‐chaired by:

  • Tony Douglas, Professor in Strategic Selling & Sales Management at Edinburgh Napier (Tony has been working in the food & drink industry for 25 years in buying, marketing roles both sides of the fence and now delivers coaching and mentoring among other things to SMEs) 
  • Andrew Fearne, Professor of Value Chain Management at Norwich Business School (Andrew has spent the last decade working with Tesco and over 600 food SMEs across the UK in the use of shopper insight to inform business planning and marketing decision‐making)
The event is limited to 25 people to enable everyone to engage in a detailed discussion and learn from shared
experiences.

To find out more information and book your place, please visit here

Craiglockhart Campus

Edinburgh Napier University
219 Colinton Road
Edinburgh
EH14 1DJ