BA (Hons) Communication, Advertising & Public Relations

Undergraduate, Full-Time

Gain an understanding of communication, advertising and public relations and experience real-life projects with clients on this industry-recognised qualification with excellent career prospects.

  • Napier code:

    54101BH

  • UCAS code:

    PN35

  • Course type:

    Full-Time

  • Duration:

    2 years

  • Award:

    BA (Hons)

  • Location:

    Merchiston campus

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Course introduction

If you like to get your message across then a career in communications could be for you. 

This creative and business focused course gives you an excellent understanding of communication, advertising and public relations principles, as well as the chance to work with real clients on creative briefs.

We have a proven track record of high graduate employment within all aspects of the professional communication industries.

We offer the longest running communication, advertising and public relations course in Scotland. The course is accredited by the Chartered Institute of Public Relations (CIPR) and approved by the Chartered Institute of Marketing (CIM) making us the only dual accredited course in Scotland


Carlotta Zorzi

This advanced entry course develops your confidence in presenting work and ideas to your peers and professionals in the industry. You'll develop your skills to work both on your own and as part of a team, as well as gain transferable skills and a wider knowledge of the communication industry.

You’ll work with real clients through our communications management consultancy. You'll also get the chance to undertake an industry work placement, giving you valuable work experience and a portfolio of work that you can use to impress potential employers.

We also have excellent links with the Institute of Internal Communication (IoIC). This means that you’ll gain an industry recognised qualification as well as a degree.

This is a full-time course studied over two years. You'll learn through a variety of teaching methods including lectures, tutorials, workshops, seminars, practical work and independent study.

What you study

This course recruits directly into year three (SCQF level 9) from HND and foundation degrees, or international equivalents, in related disciplines.

Year 3

  • Communication Management
  • Advertising Theory & Practice
  • Online Communication
  • Public Relations Theory & Practice

One option from:

  • Work Placement
  • Event Management
  • Starting a New Business
  • International Communication
  • Visual Communication

Year 4

  • Dissertation
  • Professional Project in Advertising Management
  • Professional Project in PR Management
  • International & Intercultural Communication
  • Branding

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

You’ll benefit from our reputation in the industry, with excellent employment prospects in the public and private sectors. You’ll graduate with the relevant skills to enter the main communication industries, including:

  • advertising
  • corporate or organisational communications
  • marketing
  • public relations
  • brand and reputation management
  • internal and employee communication
  • event management


Minimum Year 3

HND

HND in a related subject with a B in the Graded Unit. 

English Language Requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We're committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.


Tuition fees
Students from 2017/18 2018/19
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland £9,000 £9,250
Overseas £11,950 £12,350

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships

Find out more