MSc Creative Advertising

Postgraduate, Full-Time

Develop an understanding of the creative industry and the practical skills you’ll need for a career as an advertising creative.

  • Napier code:

    54705MM

  • Course type:

    Full-Time

  • Duration:

    1 year

  • Award:

    MSc

  • Location:

    Merchiston campus

Ask about this course
About you
Enter first name
*
Enter last name
*
*
*
*

Course introduction

The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.

There are around 14,000 people employed in UK advertising, yet at its heart, only some 8% of employees are what are known as “creatives”. These are the art-directors, copywriters and planners who are the creative powerhouse of the industry.


This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (the IPA), and is taught by leading practitioners.

You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online.

Some live briefs are supported with visits to advertising agencies and we have a field trip to Speyside to research whisky production and marketing. 

Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.

Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the Roses Creativity Awards.

Subjects include

  • Planning in advertising
  • Concept creation
  • Creative toolkit or motion graphics
  • Campaign creation
  • Digital creative
  • Major project portfolio in advertising practice

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Creative directors and other senior industry professionals have a strong interest in the course and are always keen to discover new talent. Industry driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.

Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying – 75% of graduates have found work in the advertising industry.


The entry requirement for this course is an Honours degree at 2:1 or above with relevant writing experience.  We look for applicants to have a background in any discipline in order to be eligible for the programme. Applicants will be required to complete a copy test which will be sent by the School of Arts and Creative Industries and will be invited for an interview following a successful copy test submission.

We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. 

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test.  The English Language requirements for this programme are IELTS (Academic) with an overall score of 7.0 with no individual component score of less than 6.5.  For guidance on the acceptability of other English Language tests please contact pgadmissions@napier.ac.uk

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We are committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.


Tuition fees
Students from 2016/17 2017/18
Home/EU £3,750 £3,750
Overseas £12,620 £12,620

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships