We expect this course to attract students from various countries and cultures. This provides an excellent opportunity for discussion with your peers, allowing you to acquire and deepen your understanding of the diversity of international approaches to global business challenges.
You’ll be encouraged to reflect on the approach to international business in your own culture and contribute relevant examples in class discussions.
You’ll learn to creatively address the issues of global competition and sustainability while acquiring knowledge of international business and its economic environment. You’ll graduate with an advanced understanding of the complexities of global economics and international business.
This is a full-time course and is split up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
- Sustaining Organisational Performance
- Global Economic Environment and Marketing
- Leadership, Strategy and Innovation
- Global Marketing
- Intercultural Business Communication
- HRM in an International Context
- Research Methods
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
Full information on this is available in our disclaimer.
In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.
Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.
If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.
Please note that non-EU international students are unable to enrol onto the following courses:
BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
BM Midwifery/MM Midwifery
We are committed to being as accessible as possible to anyone who wants to achieve higher education.
Our admissions policies will help you understand our admissions procedures and how decisions are made.
The entry requirement for this course is a Bachelor (Hons) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.
We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.
English language requirements
If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.
This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.
Modules that you will study as part of this course*
* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.
Global Economic Environment and Marketing
The global economy, the concepts of markets and their structures; government policies and their impact on businesses; cross country cultural differences their impact on global business decision making; the global marketing concept and strategy planning; the marketing environments and consumer & organisational buyer behaviour; ethics and responsible marketing; marketing research and international market segmentation; managing the international marketing mix & brand development
* Introduction to Global Marketing - A Strategic Perspective
* The Strategic Marketing Process and Global Marketing Challenges
* The Global Trading Environment
* The Social and Cultural Diversity and Complexity of Globalisation
* Global Market Research and Opportunity Analysis
* Globalisation and Market Entry Strategies
* Global Product and Service Marketing
* Global Channels of Communication
* Pricing for Global Markets
* The Management of Global Distribution and Logistics
* Global / International Niche Strategies for Small and Medium Size (SME) Organisations
* Sustaining Competitive Advantage in a Global Environment
HRM in an International Context
After a brief introduction to models of national culture, the focus of the module is the HR issues and practices of organisations operating across national boundaries with a multi cultural workforce. It covers a range of key HRM areas: (1) global manpower planning, recruitment & selection (3) international performance management, training and development; (3) comparative employment regulation, employee voice and the management of conflict (4) the ethical considerations specific to international operations. These are explored through the use of examples and cases drawn from a range of international contexts and MNC practice. Students are encouraged to reflect on the approach to HRM in their own culture/country and contribute to the consideration of similarity and difference.
Intercultural Business Communication
This module will provide you with a thorough understanding of specific theories of culture and communication, cultural systems and dimensions offered by major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research. Taught sessions will address the notions of culture and intercultural business communication, and theoretical frameworks about cultural systems, cultural complexity and acculturation. There is also one session devoted to an intercultural workshop that helps you rehearse, through practical activities, the input from the previous taught sessions
Leadership, Strategy and Innovation
The module will cover the following content:
1. Organisation Strategy and Strategic Leadership
2. Determining the Strategic Direction: Mission Vision and Values
3. Strategic Decision-making in Practice
4. Transformational Leadership Approaches and Emotional Intelligence
5. The Leader-Follower Relationship and the Psychodynamics of Leadership
6. Team Leadership
7. Strategic Decision-Making in Innovative Contexts
8. Creating Systemic Innovation
9. Authentic and Sustainable Leadership
10. Current Trends in Strategic Leadership
Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination.
Sustaining Organisational Performance
In the first instance the module introduces you to a number of tools and models that can be used to measure the success, or otherwise, of an organisation. The key focus on the Balanced Scorecard, which is a set of measures that gives a fast but comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on.
The module then deals with the question... How does the business appear to its shareholders? This section investigates the financial performance of an organisation. The focus is on Finance and Budgetary Control – profit, cost and revenue-related measures - and the Interpreting of Financial Statements.
The module then deals with the question... What must a business excel at? This section takes an internal process perspective and investigates both the effectiveness and efficiency of the organisation. The focus is on Operations Management and associated concepts such as Lean operations and quality management.
Innovation and learning
The module than deals with the question... How can a business continue to improve and build capabilities? This section investigates how people and information support the organisation. The focus is on improvement activities and project management.
The module then deals with the question... How do a business’s customers see the business? This section investigates just how well an organisation is meeting the needs of, and satisfying, its customers. The focus is on managing strategy and performance and the relationship management challenges faced by organisations.
Overall the module emphasises the concept of integrative nature of business across the FOUR key areas and what matters most in the need and desire to build high performing organisations that can endure in the complex, global business environment.