Soraghan, C., Thomson, E. & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business. 6(3), 249-265. doi:10.1362/204440816x14811339560893. ISSN 2044-4087
Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context.
With the explosion of social mar...