Iain Macdonald
Iain Macdonald

Dr Iain Macdonald

Associate Professor

  I.Macdonald@napier.ac.uk

  

Biography

I have over 25 years of creative industry experience as an award winning television graphic designer at BBC Television, and as a film and commercials director at The Moving Picture Company.
I entered academia in 2010 joining Napier on the BDes Graphic Design programme. I was made Associate Professor in 2015. Between 2014-17 I was Programme Leader of MSc Creative Advertising and 2016-17 Head of Design Photography Advertising.

Between 2017 - 2018 I was an Associate Dean at London College of Communication, University of the Arts London. My role spanned a large portfolio of responsibilities at LCC and the Design School, then latterly the Screen School. The role exploited my industry expertise in VFX and animation to help develop the new programme portfolio in the Screen School. I was Creative Director of the Screen School public engagement programme in January 2018, ‘Beyond 2001: New Horizons’ that celebrated the Stanley Kubrick Archive at LCC. I was involved in curriculum development of Design courses, as well as cross-College initiatives for recruitment and progression, particularly courses that prepare students for under-graduate and post-graduate entry.

School

Research Groups

Research Areas

Esteem

Advisory panels and expert committees or witness

  • Curriculum Board of the National Society for Art & Design Education (NSEAD).

 

External Examining/Validations

  • MA Motion Graphics, Letterkenny Institute of Technology, Ireland
  • MA Graphic Moving Image, London College of Communication, University of the Arts London

 

Fellowships and Awards

  • International Broadcast Designers Association Silvers ‘Taking Liberties’, ‘Arena’
  • BAFTA Nomination ‘People’s Century’
  • Fellow of Royal Society of Arts
  • Senior Fellow of Higher Education Academy
  • International Broadcast Designers Association Bronze ‘TV Dinners’

 

Invited Speaker

  • ‘Exploring the Benefits and Challenges to Student Mobility – What do we Know About our Students’ Perceptions of Their Own and Host Culture of Learning’. With Foster, M. Learning, Teaching and Assessment Conference, Edinburgh Napier University
  • ‘Five go to Mozambique: a film of how design students develop intercultural competencies for professional practice and global citizenship.’ Society of Research in Higher Education Conference, Newport, Wales
  • ‘The New Television Graphic Designer: a new bricoleur?’ Transformations in Broadcasting Conference, Leeds
  • ‘The Changing Technological and Commercial Environment for BBC Graphic Design’, Film and Media Conference, London
  • ‘Interdisciplinary Methodologies in Different Cultures of Learning: Apples and Pears?’, with Firth, R., International Journal of Art & Design Education Conference, Liverpool
  • ‘How can design education develop intercultural competencies for professional practice and global citizenship?’ With MacLeod, M. DRS CUMULUS International Conference for Design Educators Conference, Milan, Italy
  • ‘Shifting the Focus: Listening to Students’, with Ash, A. International Journal of Art & Design Education Conference, Liverpool
  • ‘How can design education develop intercultural competencies using critical approaches to global consumerism?’ With MacLeod, M. AIGA Design Educators Conference, York University, Toronto, Canada
  • ‘Hyperrealism to Metamedium: how can television audience engagement be affected by different production techniques in channel and programme branding?’ Titles, Teasers and Trailers Conference, University of Edinburgh
  • ‘Shining the Light on the Cultural Aspects of Student Mobility: reflections on a cross-faculty collaborative project’. With Foster, M. and Firth, R. Teaching Fellows Conference, Edinburgh Napier University
  • ‘Shifting the Focus’, with Ash, A. International Journal of Art & Design Education Conference, Liverpool
  • ‘Looking East, learning through Art and Design processes’ with Firth R. International Journal of Art & Design Education Conference, Chester
  • ‘Digital gardens with real toads in them: the place of heritage media in a digital art and design education’. DRS CUMULUS International Conference for Design Education Researchers, Oslo, Norway
  • ‘Re-constructing “Culture of Learning” – International Student Experiences in China and the UK’, with Firth, R., Foster, M. and Zhou, V. HEA Annual Conference, Aston University

 

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27 results

Stickers - Portfolio Artefact

Physical Artefact
MacLeod, M., & Macdonald, I. Stickers - Portfolio Artefact

)
MacLeod, M., & Macdonald, I. Stickers - Portfolio Artefact
Designing for social good framed within an ethical practice has a long tradition informed by the democratic philosophy of John Dewey, but more recently it has been acknowledge...

Learning from the locals: how can co-design support malaria education in a post-colonial environment?

Journal Article
MacLeod, M., & Macdonald, I. (2018)
Learning from the locals: how can co-design support malaria education in a post-colonial environment?. Design for Health, 2(1), 163-185. doi:10.1080/24735132.2018.1451676
Designing for social good framed within an ethical practice has a long tradition informed by the democratic philosophy of John Dewey, but more recently it has been acknowledge...

Learning From The Locals Stickers.

Book Chapter
MacLeod, M., & Macdonald, I. (2017)
Learning From The Locals Stickers. In S. Schrauwen, L. Roberts, & R. Wright (Eds.), Can Graphic Design Save Your Life?, (216-221). (2nd). London: Central Books
An international publication supporting an exhibition of the same name held at the Wellcome Trust in London. The book showcases a range of projects from international esteemed...

Design Education without Borders: How Students Can Engage with a Socially Conscious Pedagogy as Global Citizens

Journal Article
Macdonald, I., & MacLeod, M. (2018)
Design Education without Borders: How Students Can Engage with a Socially Conscious Pedagogy as Global Citizens. International Journal of Art and Design Education, 37(2), 312-324. doi:10.1111/jade.12117
This study examines the student experience of a third sector graphic design project in an international context. Inspired by a humanist and socially conscious perspective that...

Hybrid Practices in Moving Image Design

Book
Macdonald, I. (2016)
Hybrid Practices in Moving Image Design. (1). Palgrave Macmillan. doi:10.1007/978-3-319-41375-4
This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of ...

Designing to engage a television audience: how are different media used in TV ident creation?

Journal Article
Macdonald, I. (2015)
Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5, 139-153. https://doi.org/10.1108/AAM-05-2014-0019
Purpose
 The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as ...

Five Go To Mozambique.

Digital Artefact
Macdonald, I. (2015)
Five Go To Mozambique
In 2014 five Graphic Design students went to Mossuril, a remote coastal town in north east Mozambique. They had designed branding and marketing materials for two projects set ...

How can design education develop intercultural competencies for professional practice and global citizenship?

Conference Proceeding
Macdonald, I., & MacLeod, M. (2015)
How can design education develop intercultural competencies for professional practice and global citizenship?.
Within the field of graphic design many contemporary designers and educators seek to challenge global corporate homogenization and the exploitation of developing countries (Ra...

How can design education develop intercultural competencies for professional practice and global citizenship?

Presentation / Conference
MacLeod, M., & Macdonald, I. (2015, June)
How can design education develop intercultural competencies for professional practice and global citizenship?. Paper presented at Virtuous Circle: Summer Cumulus Conference 2015
Within the field of graphic design many contemporary designers and educators seek to challenge global corporate homogenization and the exploitation of developing countries (Ra...

How can design students develop intercultural competencies using critical approaches to global consumerism?

Conference Proceeding
Macdonald, I. & MacLeod, M. (2015)
How can design students develop intercultural competencies using critical approaches to global consumerism?
Within the field of graphic design many contemporary designers and educators seek to challenge global corporate homogenization and the exploitation of developing countries (Ra...

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