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Tjandra, N. C., Ensor, J., Omar, M. & Thomson, J. R. (2014). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.
This study aims to evaluate intermediaries’ role in developing a successful brand. It
specifically focuses on the role and contribution of independent financial advisers (IFAs...
Tjandra, N. C., Ensor, J., Omar, M. & Thomson, J. R. (2013). The application of the results of interconnectedness typology in a triadic relationship. ISBN 1447-3275
This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IF...
Tjandra, N. C., Ensor, J., Omar, M. & Thomson, J. R. (2013). Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation.
The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the ide...
To develop an academically robust and unique consumer insight tool.
Innovate KTP no. 009884
Tjandra, N. C., Ensor, J., Omar, M. & Thomson, J. R. (2013). The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In Docherty, A. M. (Ed.). Special issue: Academy of Marketing Annual Conference 2013 - Marketing Relevance
The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and custom...
Tjandra, N. C., Ensor, J., Thomson, J. R. & Omar, M. (2013). Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. ISBN 1447-3275
This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financi...
Omar, M., Tjandra, N. C. & Ensor, J. (2012). Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers.
The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on societ...
Tjandra, N. C., Ensor, J. & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid.
Ossei, C., Tjandra, N. C., Omar, M. & Ensor, J. (2012). Branding Africa: the way forward.
Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both forei...
Tjandra, N. C., Osei, C., Ensor, J. & Omar, M. (2012). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.
The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards ...
Tjandra, N. C., Thomson, J. R. & Ensor, J. (2011). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
Tjandra, N. C., Omar, M. & Ensor, J. (2010). Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. ISBN 978-0-9561122-34
This paper identifies and explores whether the customers from advanced and emerging and
developing economies have different perceptions towards country-of-origin of internatio...
Soraghan, C., Thomson, E. & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business. 6(3), 249-265. doi:10.1362/204440816x14811339560893. ISSN 2044-4087
Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context.
With the explosion of social mar...
Todd, L., Leask, A. & Ensor, J. (in press). Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management.. ISSN 0261-5177
Tjandra, N. C., Omar, M. & Ensor, J. (2014). Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets. 10, 858-874. doi:10.1108/IJoEM-11-2012-0146. ISSN 1746-8809
– The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products...
Omar, M., Tjandra, N. C. & Ensor, J. (2013). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services. 21, 753-763. doi:10.1016/j.jretconser.2014.06.001. ISSN 0969-6989
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fu...
Purpose and rationale
The purpose of the exploratory research is to provide a deeper understan...
The advancesin communicationa nd computert echnology and the availability
of the Internet have made it possibl...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...