Leask, A. & Barron, P. (2014). Engaging with broader consumer markets at museums.
Leask, A. & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y’. In Proceedings of the International Conference Marketing Trends 2014ISBN 978-2-9532811-2-7
No abstract available
Leask, A., Fyall, A. & Barron, P. (2012). Generation Y: A supply-side comparative study of Western and Asian visitor attractions. In 2nd Interdisciplinary Tourism Research Conference Proceedings Book
No abstract available.
ENU Development Trust
Conduct a large longitudinal study of generational changes in consumer behaviour and the consequent impact on future tourist decision making
Leask, A., Barron, P. & Ensor, J. (2012). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...
Bakiewicz, J., Leask, A. & Barron, P. (in press). Management challenges at film-induced tourism heritage attractions. Tourism Planning and Development.. ISSN 2156-8316
In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in...
Barron, P. & Ali-Knight, J. (2017). Aspirations and progression of event management graduates: A study of career development. Journal of Hospitality and Tourism Management. 30, 29-38. doi:10.1016/j.jhtm.2017.01.005. ISSN 1447-6770
The provision of event management education in the higher education sector has grown significantly in recent years, yet little is known of the circumstances of the increasing ...
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2016). Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. In Albrecht, J. (Ed.). Visitor Management in Tourism DestinationsCABI. ISBN 9781780647357
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2015). Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In Kozak, M. & Kozak, N. (Eds.). Destination Marketing: international perspectives. Routledge. ISBN 978-1-13-885589-2
No abstract available.
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.
Barron, . P. & Leask, A. (2013). Engaging the multi-generational workforce in tourism and hospitality. Tourism Review. 69, 245-263. doi:10.1108/TR-04-2014-0017. ISSN 1660-5373
Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enablin...
Leask, A., Fyall, A. & Barron, P. (2014). Generation Y: An Agenda for Future Visitor Attraction Research. International journal of tourism research. 16, 462--471. doi:10.1002/jtr.1940. ISSN 1099-2340
This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and...
Leask, A. & Barron, P. (2012). Engaging with Generation Y at Museums. In Smith, M. & Richards, G. (Eds.). The Routledge Handbook of Cultural Tourism. Taylor & Francis (Routledge). doi:10.4324/9780203120958.ch50. ISBN 9780415523516
Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition,...
Christie, H., Barron, P. & D'Annunzio-Green, N. (2012). Direct entrants in transition: becoming independent learners. Studies in Higher Education. 38, 623-637. doi:10.1080/03075079.2011.588326. ISSN 0307-5079
This article investigates the dynamic transitions that college leavers make to university. It draws on qualitative research with a group of students who took direct entry to t...
Barron, P. & Rihova, I. (2010). Motivation to volunteer: a case study of the Edinburgh International Magic Festival. International Journal of Event and Festival Management. 2(3), 202-217. doi:10.1108/17582951111170281
Purpose – Using the inaugural Edinburgh International Magic Festival (EIMF) as a case study, the purpose of this paper is to focus on the motivational factors prevalent in a g...
Leask, A. & Barron, P. (2010). Events management education. In The Routledge Handbook of Events. Routledge. doi:10.4324/9780203803936.ch30. ISBN 9780415583343, 9780203803936,
This chapter considers the development of events management education and the close association that this has with the development of academic research in the events managemen...
Leask, A., Fyall, A. & Barron, P. (2010). Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism., 1-30. doi:10.1080/13683500.2011.642856. ISSN 1368-3500
This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted t...
Although previous research has widely acknowledg...
Customer retention has long been considered an important element in achieving
competitive advantage for business org...