Edinburgh Napier University

  The links between creativity, self-expression and leisure practices are underexplored within leisure literature. Despite research that documents the centrality of leisure as a worked-at process of self-actualisation and self-identity, the practice of leisure is still predominately viewed as one of consumption rather than production and of passivity rather than creativity. This paper, supported by empirical evidence through qualitative research into the lives of users of the leisure spaces of the ‘provincial bohemia’ of the Ouseburn Valley, Newcastle upon Tyne, argues that there is a strong component of creativity in this group’s leisure activity. This component, we argue, has, in recent years, become more important for ‘aesthetic-reflexive’ social actors in particular, as acts of self-authored and individual-expressive creativity have become more central to economic production, and to social identity. The rise in creative leisure is strongly linked to the valorisation of the romantic-artistic ethic of inalienable creative self-expression and the rejection of mass and putatively passive forms of leisure consumption common within previous Fordist modes of economic production and social ordering.