Research Output
Determinants of entrepreneurial business relationship success.
  The business development literature illustrates the importance of relationships on achieving targets and ensuring the sustainability of enterprises. In this paper the sphere of franchising which is essentially an entrepreneurial business is used to link measures of business relationships in the domains of trust, credibility, commitment, integrity, confidence and trust to the success of the business. It is found that irrespective of size and age of the franchise and business sector of operation that these relationships are important determinants of success. Although they do not act directly to enhance the prospect of success it is via their interactions that success arises.

  • Type:

    Article

  • Date:

    01 April 2015

  • Publication Status:

    Published

  • Publisher

    Universiti Malaysia Sarawak

  • ISSN:

    1511-6670

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Rahatullah, M. K., & Raeside, R. (2015). Determinants of entrepreneurial business relationship success. International journal of business and society, 16(1), 1-18

Authors

Keywords

Entrepreneurial Business; Business-to-Business Relationships; Franchising; Trust and Commitment;

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