Research Output

Developing a model of franchise business relationships.

  The business to business (b2b) relationship literature
shows that the features of business relationship such as control,
support, cooperation and power act a little differently in
franchise business. Information on, and identification of the
actions in the franchise business relationship, that can increase
or diminish trust and commitment between both partners, is also
scarce. Furthermore, how can these actions contribute to,
solidify relationship; attaining over all business development,
adding value, achieving synergy, and competitive advantage?
This paper will briefly review literature on the relationship of
the franchisor and franchisee, investigating its elements, actions
that deteriorate it and providing a background that how and
why the conflicts occur. From this it will is hypothesised that
certain actions of the parties in relationship and suggest a
generic conceptual model that be adopted and applied by both
partners in order to increase cooperation and work together for
over all business growth. This will help to add value, achieve
competitive advantage and growth. This model could be applied
in any environment. This paper will act as catalyst for
development of a model for franchise business introduction and
growth in CIS.

  • Type:

    Article

  • Date:

    30 November 2007

  • Publication Status:

    Published

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Rahatullah, M. K. & Raeside, R. (2007). Developing a model of franchise business relationships.

Authors

Keywords

Franchise; business; relationships;

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