Research Output

Development of a 'Personal Selling Skills and the sales process' module within Edinburgh Napier UniversityBusiness School.

 

  • Type:

    Article

  • Publication Status:

    Published

  • Library of Congress:

    LB2300 Higher Education

  • Dewey Decimal Classification:

    378 Higher education

Citation

Callister, D. & Douglas, T. (2015). Development of a 'Personal Selling Skills and the sales process' module within Edinburgh Napier UniversityBusiness School. Enhancement Themes Newsletter. 10

Authors

Keywords

Personal selling skills; development; sales process; module;

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