Research Output

Engaging with new consumer markets – Museum Events and Generation Y’.

  No abstract available

  • Date:

    24 January 2014

  • Publication Status:

    Published

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Edinburgh Napier Funded

Citation

Leask, A. & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y’. In Proceedings of the International Conference Marketing Trends 2014ISBN 978-2-9532811-2-7

Authors

Keywords

Museum events, consumer markets, tourism, visitor attractions, memorabilia,

Monthly Views:

Available Documents