31 December 2015
Published
HB Economic Theory
332 Financial economics
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
ProfessorBusiness School
0131 455 4385
j.ensor@napier.ac.uk
Business School
Senior LecturerBusiness School
0131 455 4406
J.Thomson@napier.ac.uk
branding, financial services, stakeholder branding, intermediaries
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