Research Output

Fostering knowledge management through the creative work environment: a portable model from the advertising industry

  Within the knowledge-creating organisation, building communities
of practice and allowing people to form social networks
in order to disperse information is critical in order to
foster creativity and innovation. It is argued that in order to
exploit explicit knowledge and build an effective community
of practice, there needs to be a work environment that
encourages information sharing, creativity and innovation.
The main approach of this research was to explore senior
management’s perceptions of the positive and negative factors
that foster or hinder the social work environment. A
conceptual model designed by Amabile et al. [5] was used as
a framework for a series of qualitative interviews with senior
managers within the UK advertising industry. This research
found that UK advertising agencies are organised in a manner
that allows them to strongly reinforce the work dimensions
that foster a social/creative work environment and therefore, effectively utilise explicit knowledge. The factors
that usually hinder the creative working environment of an
organisation were largely lacking in these agencies. The findings
support the argument that this highly creative industry
does replicate best practice and can be seen as a benchmark
for other organisations. However, it is argued that the advertising
industry may be more applicable as a benchmark for
other service-based industries and knowledge-based organisations,
particularly in the new economy, rather than large
production-orientated industries.

  • Type:


  • Date:

    30 November 2000

  • Publication Status:


  • Publisher


  • DOI:


  • ISSN:


  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management


Ensor, J., Cottam, A. & Band, C. (2000). Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science. 27, 147-155. doi:10.1177/016555150102700304. ISSN 0165-5515



Knowledge creation; "Communities of Practice"; social networks; social/creative work environment;

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