Research Output

From forecasting to drink and how we could be more sociable with business.

  The presentation covers the developments in forecasting and market modeling within Scottish Courage Brands,
the major brewer in the UK take home market. It illustrates the joint development of new methods of demand
modeling with staff and post graduates from Lancaster and Napier Universities.
The areas covered will include regression modeling of the major factors affecting demand, developing
elasticities and cross-elasticities, and more recent developments on profit and promotional modeling.
Finally, there will be a focus on some benchmarking activity, and the wish to further develop a practitionerfocused
group within IIF to advance the application of forecasting in business

  • Date:

    30 November 2001

  • Publication Status:

    Published

  • Library of Congress:

    TS Manufactures

  • Dewey Decimal Classification:

    338 Production

Citation

Gormley, P., MacMillan, G. & Canduela, J. (2001). From forecasting to drink and how we could be more sociable with business.

Authors

Keywords

Forecastin; market modelling; Scottish Courage brands; regression;

Available Documents