Research Output

Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers.

  The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer market.

  • Type:

    Article

  • Date:

    30 November 2010

  • Publication Status:

    Published

  • Publisher

    Emerald Group Publishing Limited

  • DOI:

    10.1108/10595421111117489

  • Library of Congress:

    HF Commerce

  • Dewey Decimal Classification:

    658 General management

Citation

Omar, M., Bathgate, I. & Nwankwo, S. (2010). Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR. 21, 224-237. doi:10.1108/10595421111117489. ISSN 1059-5422

Authors

Keywords

China; Customer satisfaction; Emerging markets; Internet shopping

Available Documents