Edinburgh Napier University

  Introduction. The means by which individuals evaluate the personal reputations of others, and manage their own personal reputations, as determined by information shared on social media platforms, is investigated from an information science perspective. The paper is concerned with findings from a doctoral study that takes into account prior work on the building and assessment of reputations through citation practice, as explored in the domain of scientometrics.
Method. Following the practice of studies of everyday life information seeking (ELIS), a multi-step data collection process was implemented. In total forty-five participants kept diaries and took part in semi-structured interviews. In this paper fifteen of these participants are represented.
Analysis. A qualitative analysis of the data was undertaken using NVivo10 to consider the information practices of one of three age group cohort generations: Generation X.
Results. Results generated from this initial analysis show some clear alignments with established knowledge in the domain, as well as new themes to be explored further. Of particular note is that social media users are more interested in the content of the information that is shared on social media platforms than they are in the signals that this information might convey about the sharer(s). It is also rare for these users to consider the impact of information sharing on personal reputation building and evaluation.
Conclusion. The analysis of the full dataset will provide further insight on the specific theme of the role of online information in personal reputation management, and contribute to theory development related to the study of information seeking behaviour and use.