Research Output

Marketing ethics.

 

  • Type:

    Book Chapter

  • Date:

    30 November 2005

  • Publication Status:

    Published

  • Publisher

    Blackwell

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Marsden, D. (2005). Marketing ethics. In Littler, D. (Ed.). Blackwell Encyclopedic Dictionary of Marketing, 206-207. Blackwell. ISBN 978-1-4051-0254-4

Keywords

Marketing ethics;

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