On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid.

Research Output

Publication Status:

Published
Library of Congress:

HG Finance
Dewey Decimal Classification:

332 Financial economics

http://researchrepository.napier.ac.uk/output/187808 <p>Tjandra, N. C., Ensor, J. & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid</p>

Citation

Tjandra, N. C., Ensor, J. & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid