Research Output
Postmodern marketing.
 

  • Date:

    31 December 2006

  • Publication Status:

    Published

  • Publisher

    Wiley - Blackwell

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Marsden, D. (2006). Postmodern marketing. In D. Littler (Ed.), Blackwell Encyclopedic Dictionary of Marketing, 257-258. Wiley - Blackwell

Keywords

Marketing; postmodern;

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