Research Output

Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh.

  Outside the peak season for tourism to Edinburgh, Scotland, during the evening of April 30th, visitors attend a festival with ancient Celtic overtones. Frequently, the evening is cold and windy. Our objectives are to: identify motivations for attending the festival; trial questionnaire items on spiritual attitude; and assess whether spirituality might be relevant in assessing visitor intentions. The method of investigation involved exploration and confirmation phases to test structures in distinct subsamples. Further, a strict approach was applied to identify factors that had theoretical value. Spirituality attitude is found to be a factor, as well as the motivations of cultural adventure and escape. Given the nature of the event, the time of year and composition of the audience, encouraging repeat visitation and using this to develop and manage Edinburgh's tourism strategy has potential. Recommendations are made to management.

  • Type:

    Article

  • Date:

    12 March 2014

  • Publication Status:

    Published

  • Publisher

    Elsevier

  • DOI:

    10.1016/j.tourman.2014.01.023

  • ISSN:

    0261-5177

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.479 Travel related services

  • Funders:

    Edinburgh Napier Funded

Citation

Matheson, C. M., Rimmer, R. & Tinsley, R. (2014). Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh. Tourism Management. 44, 16-33. doi:10.1016/j.tourman.2014.01.023. ISSN 0261-5177

Authors

Keywords

Motivation; Spiritual attitude; Unconventional festival; Tourism development;

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