Research Output

Standardisation or modification? UK firms' marketing strategy in Africa.

 

  • Type:

    Article

  • Date:

    30 November 2004

  • Publication Status:

    Published

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Omar, M. & Hillman, S. (2004). Standardisation or modification? UK firms' marketing strategy in Africa.

Authors

Keywords

Marketing; Africa; Standards; Strategy; UK

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