Research Output

The paperback evolution: Tauchnitz, Albatross and Penguin.

 

  • Type:

    Book Chapter

  • Date:

    30 November 2007

  • Publication Status:

    Published

  • Publisher

    Ashgate

  • Library of Congress:

    Z004 Books. Writing. Paleography

  • Dewey Decimal Classification:

    002 The book

Citation

McCleery, A. (2007). The paperback evolution: Tauchnitz, Albatross and Penguin. In Matthews, N. & Moody, N. (Eds.). Judging a book by its cover: fans, publishers, designers and the marketing of fiction, 3-18. Ashgate. ISBN 978-0754657316

Authors

Keywords

Paperbacks; Tauchnitz; Albatross; Penguin; mass-market consumption; brand marketing; designers;

Available Documents