Research Output
The product as a point of value.
 

  • Type:

    Book Chapter

  • Date:

    01 November 2013

  • Publication Status:

    Published

  • Publisher

    Palgrave Macmillan

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan

Authors

Keywords

Product; value; product lines; consumer products; business-to-business goods; branding; positioning;

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