Research Output

To know you or not to know you, that is the main issue, managing and maintaining corporate reputation.

 

  • Type:

    Article

  • Publication Status:

    Published

  • Publisher

    International Management Journals

  • Library of Congress:

    HF Commerce

  • Dewey Decimal Classification:

    659 Advertising & public relations

Citation

Omar, M. (2004). To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing. 3, 159-177. ISSN 1742-2590

Authors

Keywords

Corprorate reputation; Management; Marketing

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