Edinburgh Napier University

  This research focuses upon measures targeting individuals’ future vehicle purchasing behaviour. Environmental savings are achieved by purchasing a relatively lower emission vehicle than the vehicle most often used at present. This research explores the weighting of situational and psychological factors shaping individuals’ future vehicle purchasing decisions. The modifications to current taxation policy deemed necessary to start thinking about, seriously think about and definitely buy a lower emission vehicle are also investigated. The potential influence of hypothetical policy measures to further encourage a lower emission vehicle purchase is also considered.