Edinburgh Napier University

  In the gaming world, the traditional model of developing and releasing games is that a company creates a game, it is released, their customers buy the game, play it and wait for the next version or new game to be developed. With this traditional route, smaller developers can often run out of ideas or else they need to be a large organisation with a large pool of people to draw on for new ideas. Braindead Ape is a small developer with a small pool of people but they have a desire to grow quickly and expand their presence in the gaming marketplace. In order to do that, the company have come up with an innovative idea that to the best of their knowledge has never been done before.