Qatar National Research Fund - Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options

  Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive dialogue between focus group members on perceived opportunities for and barriers to the promotion of green and active living.
Conduct interviews to evaluate strategic options available to event planners and policy makers to harness opportunities and mitigate against barriers to green and active living and achieve targets.
Analyse data from previous three aims to meet main research target of further understanding the potential of leveraging the Qatar 2022 World Cup for the promotion of green and active living.
Develop free web based resource with policy, management and marketing publications and organisational documents on the promotion of green and active living via events.

  • Start Date:

    1 November 2013

  • End Date:

    31 March 2016

  • Activity Type:

    Research

  • Funder:

    Qatar National Research Fund

  • Value:

    £40512

Project Team