Edinburgh Napier University

  When purchasing business insurance, a customer often completes forms each year to fulfil legal disclosure requirements and receive a ‘quote’. Internet services, such as comparison sites, have enabled business owners to receive multiple quotes in less time. However these do not provide advice, do not reduce insurance jargon and focus on price not the scope of protection offered. Business managers have told us they have experienced low confidence in the advice, however received, when choosing insurance; unanswered or inadequately answered questions; insurance or legal jargon; unclear or incorrect documentation; seemingly irrelevant questions and forms; in some cases inappropriate follow up requests including piecemeal requests to obtain personal and sensitive information. We propose a digital service that allows customers to take control and manage their data; significantly reduces jargon and uses the customer own language to ask for information; matches insurance information to each customers own business activities; and focuses on protecting their business (not just the price of insurance). Our service is augmented by data sets of insurance companies and in time other business protection services i.e. IT security. Cyber insurance and cyber resilience guidance will be the initial focus of the service.