Professional Development Leader
Anastasiadou, C. (in press). It’s all Greek to me”: Stakeholder Perspectives on Scotland’s Reformed Tourism Structures
Processes of territorialisation, devolution and rescaling within Europe are creating spatially redefined destinations that are giving rise to novel and distinctive tourism str...
Bakiewicz, J. & Leask, A. (2014). Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions. In Kozak, M. & Kozak, N. (Eds.). 7th World Conference for Graduate Research in Tourism Hospitality and Leisure Proceedings Book, 388-393. ISBN 978-605-4940-25-7
The previous research in the area of film induced tourism, although widely acknowledged, was not concerned with built heritage sites which have inherent restricti...
Leask, A. & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y’. In Proceedings of the International Conference Marketing Trends 2014ISBN 978-2-9532811-2-7
No abstract available
Edinburgh World Heritage
12 Closes is a 4 year project partnership with Edinburgh World Heritage to re-invigorate and redesign a series of the Royal Mile's pedestrian closes. The projects will be developed through a process o...
Carnegie Trust for the Universities of Scotland
The aim of this project is to carry out a comparative study of the adaptation of destination organisations to their policy and operating environment in Scotland and Denmark with the view of identifyin...
Edinburgh's festivals have traditionally been world renowned for their eclecticism. As their number grew and reach widened the coordination of the festivals became a complex and demanding organisation...
22 April 2016
22 April 2016
Open for ApplicationsRecruitment is now underway for the 4th year of the Destination Leaders Programme; a transformational investment for you, your business and your destinati...
Associate Professor in Festival and Event Management
Anastasiadou, C. & Halkier, H. (2013). From destination management organisations to destination organisations in Scotland and Denmark: multi-level governance versus localism. In Gyimóthy, S., Möckel, M. & Budeanu, A. (Eds.). The Values of Tourism, 111. ISBN N/A
Although a lot of previous research on destination management had focused on the relevance of destination marketing organisations in improving destination competitiveness (Pik...
Leask, A., Fyall, A. & Barron, P. (2012). Generation Y: A supply-side comparative study of Western and Asian visitor attractions. In 2nd Interdisciplinary Tourism Research Conference Proceedings Book
No abstract available.
Leask, A., Barron, P. & Ensor, J. (2012). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...
Leask, A., Rogers, P. & Robertson, M. (2008). Place, values, process and benefits: accounting for the social and cultural future of festivals. In Proceeding of the EUTO Conference 2008, 437-469
This paper presents outcomes from a project established at the Centre for Festival and Event Management (CFEM) at Napier University Business School.
This set out to advance th...
Gibson, R. & Leask, A. (2004). Visitor Motivation and VFR at historic houses: the case of two castles. In Proceedings of tourism: State of the art II conferenceISBN 0-954803906
Leask, A., Garrod, B. & Fyall, A. (2004). Managing Visitor Attractions – Comparisons of International Management Practice,. In Proceedings of tourism: State of the art II conferenceISBN 0-954803906
Fyall, A. & Leask, A. (2002). Managing Visitor Attractions: An International Comparison of Management Practice. In CAUTHE 1993 to 2002: A Decade of Australian Tourism ResearchISBN 1876685344
Ali-Knight, J. & Ensor, J. (in press). Salute to the Sun: an Exploration of UK Yoga Tourist Profiles. Tourism Recreation Research. doi:10.1080/02508281.2017.1327186. ISSN 0250-8281
This paper focuses on exploring yoga tourism as an under researched area where little has been written to date (Ali-Knight, 2009; Lehto, Brown, Chen & Morrison, 2006). Yoga to...
Bakiewicz, J., Leask, A. & Barron, P. (in press). Management challenges at film-induced tourism heritage attractions. Tourism Planning and Development.. ISSN 2156-8316
In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in...
Holmes, K. & Ali-Knight, J. (in press). The Event and Festival Life Cycle – Developing a New Model for a New Context International Journal of Contemporary Hospitality Management. International Journal of Contemporary Hospitality Management.. doi:10.1108/IJCHM-10-2015-0581. ISSN 0959-6119
The events and festivals literature relies on theories and models borrowed from tourism studies which may insufficiently account for the unique characteristics of even...
Sood, J., Lynch, P. & Anastasiadou, C. (2017). Community non-participation in homestays in Kullu, Himachal Pradesh, India. Tourism Management. 60, 332-347. doi:10.1016/j.tourman.2016.12.007. ISSN 0261-5177
An upsurge in popularity of homestays has provided newer economic opportunities to remote Indian Himalayan communities. Despite the benefits homestays offer, their acceptance ...
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2016). Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. In Albrecht, J. (Ed.). Visitor Management in Tourism DestinationsCABI. ISBN 9781780647357
Although previous research has widely acknowledg...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...