BA Sales Management

Undergraduate, Online learning

Sales Management BA

Develop your knowledge of selling and sales management on this online course to support and stimulate your ongoing sales career progression


Our BA Sales Management top-up course will provide you with opportunities to discuss and evaluate your knowledge and understanding of the contemporary selling process, sales management today, relationship selling and customer value, key account management and will develop your practical, critical and analytical skills and attributes with the delivery of a work-based learning project.

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Mode of Study:

Online learning


12-24 months

Start date:


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Course details

A BA top-up is the equivalent of the final year of a full-time Bachelors degree, delivered by us straight to your screen via our online learning environment.

You'll be given the opportunity to acquire and develop many valuable practical skills such as the ability to collect, analyse, interpret and understand data and information.

Your practical, critical and analytical skills and attributes will be further developed by undertaking a personal investigation on a sales topic.

  • calendar How you’ll be taught

    This course is delivered fully online and will take between 12 and 24 months to complete. You'll study five modules in total, with a maximum of two modules at a time over each trimester. The online materials have been designed to support you to study at a place and pace which suits your needs.

    Engaging in the online learning materials and participating in the online discussions will enable you to exchange knowledge with fellow participants. While you'll manage your own learning, you'll be provided with guidance on how best to work with the online materials and the importance of reflection in order to meet the course objectives.

    In addition to the module materials, you'll receive full support from module leaders, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.

  • note and pen Assessments

    For the award of BA you must successfully pass all five modules, giving a total of 120 credits. All modules are 20 credits, except where indicated below.

    If there is any question regarding the authorship of any submitted assessments, we reserve the right to require students to undertake an online viva.

Popular modules

What you study

  • Contemporary Selling Process
  • Sales Management Today
  • Relationship Selling & Customer Value
  • Key Account Management
  • Sales Practice Project (40 credits)

The Sales Practice Project module can only be taken after successful completion of the first four modules.


Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Minimum year 3

A level 4/5 QCF Vocational Qualification (England and Northern Ireland), a level 7/8 SCQF Vocational Qualification (Scotland) or a level 5 EQF in Selling and Sales Management from either the Institute of Sales Management (ISM) or Association of Professional Sales (APS) and their designated approved and affiliated sales training partners across the UK. Equivalent qualifications (e.g. HND in sales) will also be considered.

Recognition of prior learning

If you do not hold any of the above qualifications or awards but have relevant work experience you may be able to enter this programme. Your application will be considered on an individual basis, taking into consideration your previous study and experience. You will be asked to reflect on your previous experience and demonstrate skills, knowledge and understanding equivalent to that achieved on successful completion of the above entry requirements. A specific RPL equivalence framework will be used by the programme leader to map your sales learning to the entry requirement.

You will be asked to submit your CV together with the completion of the Recognition of Prior Learning document where you will detail and explain how your learning to date meets the entry requirements.

We will provide you with support in your reflective process through interviews via skype and guidance on presenting your evidence.

Please contact Dr Tony Douglas at for further information.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
All Students 2018/19 2019/20
All Students £915* tba*
Modules are purchased via our online store and paid for in full at time of enrollment. Rate shown above is for 20 credits*. For 2018/19 this fee is discounted by 20% to £732; as course comprises 120 credits, total cost is currently £4,392.

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships


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It is anticipated that on successful completion of this course, employment opportunities and potential for career development can occur in all industry sectors. Professional selling is ubiquitous; across the many varied sales roles, industry sectors and all parts of the globe.

With our connections with UK professional sales bodies e.g. Association of Professional Sales and Institute of Sales Management (Sales Education Foundation) and with the sponsors of our various extra-curricular sales activities we will be able to put you in touch with new networks and prospective employers and contacts who might be able to assist you.

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