Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning.
You’ll gain a sound theoretical grounding in business and management theory with a focus on marketing and stimulate an enquiring, analytical approach to several subject areas. This will widen the application of your business management skills to include a range of career routes in marketing.
Our course materials are based on real issues faced by contemporary businesses, covering topics ranging from creativity in business to global economics, strategic management and organisational change management.
You’ll learn to creatively address issues such as competition and sustainability and acquire knowledge of the global economic and business environment. You’ll develop leadership and team development skills and an understanding of management and organisational methods. Guest speakers add value to this course, which is updated regularly to reflect current business issues.
Recent graduates, continuing students, management practitioners, business professionals, international applicants and aspiring entrepreneurs can all benefit from this course, which is intended to appeal to people of all ages and from a broad spectrum of backgrounds and experience.
- Sustaining Organisational Performance
- Global Economic Environment and Marketing
- Organisational Change and Management
- Leadership, Strategy and Innovation
- Marketing Communications
- Global Marketing
- Research Methods