Anna Watson
anna watson

Dr Anna Watson

Professor

  A.Watson@napier.ac.uk

  

Biography

Anna Watson is an experienced researcher, teacher, and academic administrator. She is one of the United Kingdom’s leading academics in franchising, and has published widely in the area. She is a member of the Board of the International Society of Franchising, and has undertaken research programs on behalf of the British Franchise Association, as well as participating in /leading research programs funded by the French National Research Agency and the British Academy/Leverhulme. Anna is a member of the Editorial Board of International Small Business Journal, and a Top 100 reviewer for the Journal of Small Business Management. At the University of Hertfordshire (2013-2021) she headed the Enterprise and Value Research Group. Whilst at the London College of Fashion, University of the Arts London (2008-2013) she was Program Director for the MA Business and Management courses, and at the University of Surrey (2000-2008) she had responsibility for the BSc Retail Management programme. Anna is a Visiting Professor at the University of Rennes 1 and joined Edinburgh Napier University as Professor of Marketing in January 2021.

School

Research Areas

Events

Esteem

Editorial Activity

  • Member of the Editorial Board of the International Small Business Journal
  • Top 100 Reviewer Journal of Small Business Management
  • Member of the Editorial Advisory Board for Fashion Practice: Design, Creative Process and the Fashion Industry

 

External Examining/Validations

  • External Examiner
  • External Examiner BA Retail Management, Bournemouth University
  • External Examiner

 

Fellowships and Awards

  • Associate Research Fellow at the Centre for Research in Economics and Management (CREM)
  • Best Paper Award, International Society of Franchising Conference, Quito, Ecuador.

 

Visiting Positions

  • Visiting Professor University of Rennes 1, France

 

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Date


26 results

Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector

Journal Article
Dada, O. (., Perrigot, R., & Watson, A. (2024)
Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector. Business Strategy and the Environment, 33(3), 2301-2313. https://doi.org/10.1002/bse.3599
In spite of the increasing attention on environmental sustainability, there is a dearth of knowledge about franchisees' pro-environmental behaviors. This study aims to underst...

The effects of green brand image on brand loyalty: The case of mainstream fast food brands

Journal Article
Watson, A., Perrigot, R., & Dada, O. (. (2024)
The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806-819. https://doi.org/10.1002/bse.3523
While a number of studies have explored consumer attitudes and behaviors towards green brands, the importance of green brand image for mainstream brands is less well understoo...

Sustainability and green practices: The role of stakeholder power in fast-food franchise chains

Journal Article
Perrigot, R., Watson, A., & (Lola) Dada, O. (2021)
Sustainability and green practices: The role of stakeholder power in fast-food franchise chains. International Journal of Contemporary Hospitality Management, 33(10), 3442-3464. https://doi.org/10.1108/IJCHM-02-2021-0269
Purpose - This paper explores how the power of salient stakeholders involved in the green waste management of franchise chains can impact the ability of the chains to change t...

The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis

Journal Article
Watson, A., Dada, O. (., López-Fernández, B., & Perrigot, R. (2020)
The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis. International Small Business Journal, 38(7), 605-628. https://doi.org/10.1177/0266242620914520
Through a survey-based study of 761 franchisees from four countries, the United States, the United Kingdom, France and Spain – this research examines how a franchisee’s entrep...

Acts of hidden franchisee innovation and innovation adoption within franchise systems

Journal Article
Watson, A., Senyard, J., & Dada, O. (. (2020)
Acts of hidden franchisee innovation and innovation adoption within franchise systems. Industrial Marketing Management, 89, 431-445. https://doi.org/10.1016/j.indmarman.2020.03.005
Franchising, as an imitative business model, provides a challenging context to create and manage innovation, as franchisors may wish to limit their franchisees' innovative act...

Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture

Journal Article
Watson, A., Dada, O. (., Wright, O., & Perrigot, R. (2019)
Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture. Entrepreneurship Theory and Practice, 43(4), 751-772. https://doi.org/10.1177/1042258717738519
This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rheto...

When do franchisors select entrepreneurial franchisees? An organizational identity perspective

Journal Article
Watson, A., Dada, O. (., Grünhagen, M., & Wollan, M. L. (2016)
When do franchisors select entrepreneurial franchisees? An organizational identity perspective. Journal of Business Research, 69(12), 5934-5945. https://doi.org/10.1016/j.jbusres.2016.05.006
In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational i...

Does size matter? An exploration of the role of body size on brand image perceptions

Journal Article
Watson, A., Lecki, N. K., & Lebcir, M. (2015)
Does size matter? An exploration of the role of body size on brand image perceptions. Journal of Product and Brand Management, 24(3), 252-262. https://doi.org/10.1108/jpbm-05-2014-0616
Purpose This paper aims to investigate the role of body size on female consumers’ fashion brand image perceptions. Design/methodology/approach An experimental design was used...

Entrepreneurial tendencies in franchising: Evidence from the uk

Journal Article
Lola Dada, O., Watson, A., & Kirby, D. (2015)
Entrepreneurial tendencies in franchising: Evidence from the uk. Journal of Small Business and Enterprise Development, 22(1), 82-98. https://doi.org/10.1108/JSBED-11-2011-0021
Purpose In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flouri...

Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes

Journal Article
Dada, O., & Watson, A. (2013)
Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes. European Journal of Marketing, 47(5/6), 790-812. https://doi.org/10.1108/03090561311306877
Purpose The purpose of this paper is to understand the franchisor's perception of the role of entrepreneurial strategic orientation (EO) – innovative, risk‐taking, and proacti...

Pre-Napier Funded Projects

  • BA Leverhulme Small Research Grant

Current Post Grad projects