Anna Watson
anna watson

Dr Anna Watson

Professor

  A.Watson@napier.ac.uk

  

Biography

Anna Watson is an experienced researcher, teacher, and academic administrator. She is one of the United Kingdom’s leading academics in franchising, and has published widely in the area. She is a member of the Board of the International Society of Franchising, and has undertaken research programs on behalf of the British Franchise Association, as well as participating in /leading research programs funded by the French National Research Agency and the British Academy/Leverhulme. Anna is a member of the Editorial Board of International Small Business Journal, and a Top 100 reviewer for the Journal of Small Business Management. At the University of Hertfordshire (2013-2021) she headed the Enterprise and Value Research Group. Whilst at the London College of Fashion, University of the Arts London (2008-2013) she was Program Director for the MA Business and Management courses, and at the University of Surrey (2000-2008) she had responsibility for the BSc Retail Management programme. Anna is a Visiting Professor at the University of Rennes 1 and joined Edinburgh Napier University as Professor of Marketing in January 2021.

School

Research Areas

Events

Esteem

Editorial Activity

  • Member of the Editorial Board of the International Small Business Journal
  • Top 100 Reviewer Journal of Small Business Management
  • Member of the Editorial Advisory Board for Fashion Practice: Design, Creative Process and the Fashion Industry

 

External Examining/Validations

  • External Examiner
  • External Examiner BA Retail Management, Bournemouth University
  • External Examiner

 

Fellowships and Awards

  • Associate Research Fellow at the Centre for Research in Economics and Management (CREM)
  • Best Paper Award, International Society of Franchising Conference, Quito, Ecuador.

 

Visiting Positions

  • Visiting Professor University of Rennes 1, France

 

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26 results

Consumer attitudes to utility products: a consumer behaviour perspective

Journal Article
Watson, A., Viney, H., & Schomaker, P. (2002)
Consumer attitudes to utility products: a consumer behaviour perspective. Marketing Intelligence and Planning, 20(7), 394-404. https://doi.org/10.1108/02634500210450837

Franchising, retailing and the development of e-commerce

Journal Article
Watson, A., Kirby, D., & Egan, J. (2002)
Franchising, retailing and the development of e-commerce. International Journal of Retail and Distribution Management, 30(5), 228-237. https://doi.org/10.1108/09590550210426390
Franchising has shown considerable growth in recent years and in advanced economies, such as the USA and the UK, and currently accounts for approximately one‐third of all reta...

Voluntary disclosure of accounting ratios in the UK

Journal Article
Watson, A., Shrives, P., & Marston, C. (2002)
Voluntary disclosure of accounting ratios in the UK. British Accounting Review, 34(4), 289-313. https://doi.org/10.1006/bare.2002.0213
This paper investigates whether the voluntary disclosure of ratios in corporate annual reports can be explained by agency and signalling theory. The two theories are discussed...

Explanations of the decision to franchise in a non-traditional franchise sector: the case of the UK construction industry

Journal Article
Watson, A., & Kirby, D. (2000)
Explanations of the decision to franchise in a non-traditional franchise sector: the case of the UK construction industry. Journal of Small Business and Enterprise Development, 7(4), 343-351. https://doi.org/10.1108/EUM0000000006850
This paper is part of on‐going research examining the growth of small and medium‐sized enterprises through franchising. It reports the findings of an exploratory investigation...

An exploratory statistical analysis of financial measures

Journal Article
Watson, A., & Tunaru, R. (2000)
An exploratory statistical analysis of financial measures. IMA Journal of Management Mathematics, 11(2), 101-110. https://doi.org/10.1093/imaman/11.2.101
Mixed graphical models are a class of models encompassing both graphical log-linear models of association for contingency tables and graphical Gaussian models. They are used t...

Franchising as a small business development strategy: A qualitative study of operational and "failed" franchisors in the UK

Journal Article
Kirby, D., & Watson, A. (1999)
Franchising as a small business development strategy: A qualitative study of operational and "failed" franchisors in the UK. Journal of Small Business and Enterprise Development, 6(4), 341-349. https://doi.org/10.1108/EUM0000000006689
The study of franchising as a small business growth strategy is only weakly researched and understood. This preliminary, qualitative investigation examines the experiences of ...

Pre-Napier Funded Projects

  • BA Leverhulme Small Research Grant

Current Post Grad projects