Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan
Williams, J., Osei, C. & Omar, M. (2011). Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education. 22, 71-81. doi:10.1080/08841241.2012.705795. ISSN 0884-1241
As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. Thi...
Osei, C., & Gbadamosi, A. (2011). Re‐branding Africa. Marketing Intelligence and Planning, 29(3), (284-304). doi:10.1108/02634501111129257. ISSN 0263-4503
– The purpose of this conceptual paper is to explore how Africa has been branded, and to suggest ways the continent could be re‐branded to attract both international a...
Omar, M. & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal. 3, 45-60. ISSN 2041-4684
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.
Williams Jr, R., Osei, C. & Omar, M. A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton
Osei, C. Uk Foreign direct investment in Ghana: determinants and implications. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/7562
The aim of this study is to empirically investigate the relative significance of the determinants of UK foreign direct investment (FDI) in Ghana. According to the United Natio...
Tjandra, N. C., Osei, C., Ensor, J. & Omar, M. (2012). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands
The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards ...