Collins Osei

Collins Osei

Dr Collins Osei

Lecturer

Biography

Collins is a Marketing Lecturer at Edinburgh Napier University and a Fellow of the Higher Education Academy (UK). He is also the programme leader of BA (Hons) Marketing Management Hong Kong, delivered in collaboration with SCOPE, City University of Hong Kong. He has led a number of modules at the undergraduate and postgraduate levels. These include Emerging Markets, Marketing and Building High Performing Organisations and Global Marketing. He has also been involved in delivering modules such as International Marketing, Marketing 1 (Principles of Marketing), and Brand Management. He has extensive experience as an External Examiner and as a periodic programme review panel member at both undergraduate and postgraduate levels.
Collins completed his PhD at Edinburgh Napier University in 2014. The title of his PhD is “UK foreign direct investment in Ghana: determinants and implications”. The thesis empirically investigated the relative significance of the determinants of UK foreign direct investment in Ghana. He also graduated with an MBA in Marketing from the University of Leicester, and with a BA (Honours) from the University of Cape Coast in Ghana. His key research interests include branding, international marketing, international business, social enterprise and social marketing, especially in developing and emerging markets. He has presented papers at national and international conferences and seminars, and he has publications in books and refereed journals.

Esteem

External Examining/Validations

  • External Examiner
  • External Academic Panel Member
  • External Examiner

 

Reviewing

  • Journals

 

Date


15 results

The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana

Journal Article
Osei, C., Omar, M., & Joosub, T. (2020)
The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana. Critical Perspectives on International Business, 16(3), 259-277. https://doi.org/10.1108/cpoib-05-2018-0041
Purpose – This paper examines the role colonial ties play in attracting Foreign Direct Investment (FDI) to Ghana, several years after the official end of colonisation in the A...

The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports

Journal Article
Appiah, K., Osei, C., Selassie, H., & Osabutey, E. (2019)
The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports. Critical Perspectives on International Business, 15(4), 296-322. https://doi.org/10.1108/cpoib-06-2018-0049
Purpose The nature of international markets and the challenges with respect to the competitiveness of small and medium enterprises (SMEs) makes it imperative to examine govern...

Developing and deploying marketing agility in an emerging economy: the case of Blue Skies

Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019)
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.

Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh

Presentation / Conference
Osei, C., & Weigert, A. M. (2018, May)
Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh. Paper presented at 47th European Marketing Academy (EMAC) Conference
This exploratory research uncovers the current perception of brand Edinburgh among the residents of Munich, and explores potential attitudes, feelings and emotions of the part...

FDI in Botswana: Beacon in the Dark: A Review of Literature

Conference Proceeding
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017)
FDI in Botswana: Beacon in the Dark: A Review of Literature. In British Academy of Management Conference 2017-Proceedings
No abstract available.

Foreign Direct Investment in Zimbabwe and Botswana: the elephant in the room

Book Chapter
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017)
Foreign Direct Investment in Zimbabwe and Botswana: the elephant in the room. In A. Ahmed (Ed.), Managing Knowledge and Innovation for Business Sustainability in AfricaPalgrave Macmillan. https://doi.org/10.1007/978-3-319-41090-6_10
Purpose: In Sub-Saharan Africa, FDI performance is considerably different between Zimbabwe and its neighbouring countries. This chapter examines FDI determinants for Sub-Sahar...

Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game

Presentation / Conference
Gutu, M., Omar, M., Anastasiadou, C., & Osei, C. (2016, April)
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game. Paper presented at International Business in a Multi-speed Global Economy
No abstract available.

An investigative analysis of the factors influencing degree of involvement in a foreign market.

Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...

UK Foreign direct investment in Ghana: determinants and implications

Thesis
Osei, C. UK Foreign direct investment in Ghana: determinants and implications. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/7562
The aim of this study is to empirically investigate the relative significance of the determinants of UK foreign direct investment (FDI) in Ghana. According to the United Natio...

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