Elaine Thomson

Elaine Thomson

Dr Elaine Thomson

Lecturer

Biography

I have an MA, MSc and PhD, all from the University of Edinburgh. I have worked in social services research, and as a research assistant at the University of Otago in New Zealand. I have been at Edinburgh Napier since 1999. I my research interests include social history, in particular the history of tourism and the history of advertising, the history of women in medicine and the development of medical knowledge. I am also interested in critical marketing, gender studies, marketing communications and marketing ethics. I am module leader for the modules Marketing Communications (year 2); Marketing and Society (year 3); Marketing Ethics (year 4); Principles and Practices of Marketing (PG) and Social Media and Content Marketing (PG). I am Programme Leader for MSc Marketing Suite (MSc Marketing; MSc Marketing + Festival and Events Management, and MSc Marketing with Digital Strategy). I am year tutor for year 3 undergraduates and all MSc Marketing students. I write historical crime fiction in my spare time, and have had 6 novels published. I regularly undertake public lectures on archive research, history of medicine, the professionalisation of women in medicine, and creative writing.

Research Groups

Research Areas

Esteem

Invited Speaker

  • Creative writing workshop Royal College of Physicians, Edinburgh
  • Creative Writing Workshop Royal College of Surgeons of Edinburgh
  • Book Launch / Lecture on creative writing and 19th C medicine
  • the professionalisation of early women doctors at Royal Collage of Surgeons Edinburgh
  • Aberdeen Archives: creative writing workshop
  • National Archives of Scotland: Archive research and creative writing
  • Aye Write Book Festival
  • Bloody Scotland Crime Writing Festival
  • Writing and creativity: talk at Boroughmuir High School
  • RCSEd: Lecture o pre-anaesthetic surgery
  • RCPSG: creative writing and medical visualisation workshop
  • Royal College of Surgeons' of Edinburgh: The Edinburgh Seven
  • Radio broadcast and EIBF appearance

 

Media Activity

  • The Secret Life of Robert Burns
  • Who Do You Think You Are?

 

Date


16 results

Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946

Journal Article
Thomson, E. (2018)
Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946. Hospitality and Society, 8(2), 111-135. https://doi.org/10.1386/hosp.8.2.111_1
This paper examines the history of Strathpeffer Spa (the UK’s most northerly spa) between c.1860 and c.1946 using a range of printed primary and archive sources. Drawing upon...

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content.

Presentation / Conference
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July)
Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull
Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approa...

Using food labels to evaluate the practice of nudging in a social marketing context

Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016)
Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893
Objectives Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context. Background With the explosion of social mar...

Medical Knowledge, Medical Education, and the Career Choices of Women Doctors C.1860–1920: An Edinburgh Case Study

Book
Thomson, E. (2015)
Medical Knowledge, Medical Education, and the Career Choices of Women Doctors C.1860–1920: An Edinburgh Case Study. In Tsouroufli, M. (Ed.). Gender, Careers and Inequalities in Medicine and Medical Education: International Perspectives, 15-41. Emerald. doi:10.1108/s2051-233320150000002002. ISBN 978-1-78441-690-4; 978-1-78441-689-8
This chapter explores the inequalities and restrictions faced by women as they entered the medical profession in the United Kingdom. A case study in the first hospital in the ...

Tobacco children: Ethical evaluation of tobacco marketing in Indonesia

Conference Proceeding
Tjandra, N. C., Ensor, J., & Thomson, E. (2014)
Tobacco children: Ethical evaluation of tobacco marketing in Indonesia
In May 2010 the world discovered the “smoking baby”, a two year old Indonesian boy who smoked forty cigarettes a day. He became the youngest person in the world to receive tob...

The art machine: dynamics of a value generating mechanism for contemporary art

Journal Article
Rodner, V. L., & Thomson, E. (2013)
The art machine: dynamics of a value generating mechanism for contemporary art. Arts Marketing: An International Journal, 3(1), 58-72. https://doi.org/10.1108/20442081311327165
Purpose – This paper aims to deconstruct the validation process for contemporary art with a fresh take on the components and terminology of this process, here referred to as t...

The brand‐wagon: emerging art markets and the Venice Biennale

Journal Article
Rodner, V. L., Omar, M., & Thomson, E. (2011)
The brand‐wagon: emerging art markets and the Venice Biennale. Marketing Intelligence and Planning, 29, 319-336. https://doi.org/10.1108/02634501111129275
Purpose – The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emergin...

"Beware of worthless imitations": advertising in nursing periodicals 1888-1945.

Book
Thomson, E. (2003)
"Beware of worthless imitations": advertising in nursing periodicals 1888-1945. In S. McGann, & B. Mortimer (Eds.), New Directions in Nursing History: International Perspectives, 158-178. Routledge

The Women's speciality: medical women and the emergence of infant and maternal welfare services in Edinburgh c.1900-1920.

Journal Article
Thomson, E. (2002)
The Women's speciality: medical women and the emergence of infant and maternal welfare services in Edinburgh c.1900-1920. Journal of the Association of Chartered Physiotherapists in Women's Health. 92, 15-24. ISSN 1367-7845

Between seperate spheres: medical women and the development of VD services in Edinburgh.

Book
Thomson, E. (2001)
Between seperate spheres: medical women and the development of VD services in Edinburgh. In S. Sturdy (Ed.), Medicine and the Public Sphere: Britain 1550-2000, 107-122. Routledge

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