Iain Macdonald

Iain Macdonald

Dr Iain Macdonald

Associate Professor

Biography

I have over 25 years of creative industry experience as an award winning television graphic designer at BBC Television, and as a film and commercials director at The Moving Picture Company.
I entered academia in 2010 joining Napier on the BDes Graphic Design programme. I was made Associate Professor in 2015. Between 2014-17 I was Programme Leader of MSc Creative Advertising and 2016-17 Head of Design Photography Advertising.

Between 2017 - 2018 I was an Associate Dean at London College of Communication, University of the Arts London. My role spanned a large portfolio of responsibilities at LCC and the Design School, then latterly the Screen School. The role exploited my industry expertise in VFX and animation to help develop the new programme portfolio in the Screen School. I was Creative Director of the Screen School public engagement programme in January 2018, ‘Beyond 2001: New Horizons’ that celebrated the Stanley Kubrick Archive at LCC. I was involved in curriculum development of Design courses, as well as cross-College initiatives for recruitment and progression, particularly courses that prepare students for under-graduate and post-graduate entry.

Esteem

Advisory panels and expert committees or witness

  • Curriculum Board of the National Society for Art & Design Education (NSEAD).

 

External Examining/Validations

  • MA Motion Graphics, Letterkenny Institute of Technology, Ireland
  • MA Graphic Moving Image, London College of Communication, University of the Arts London

 

Fellowships and Awards

  • International Broadcast Designers Association Bronze ‘TV Dinners’
  • Fellow of Royal Society of Arts
  • BAFTA Nomination ‘People’s Century’
  • International Broadcast Designers Association Silvers ‘Taking Liberties’, ‘Arena’
  • Senior Fellow of Higher Education Academy

 

Invited Speaker

  • ‘Exploring the Benefits and Challenges to Student Mobility – What do we Know About our Students’ Perceptions of Their Own and Host Culture of Learning’. With Foster, M. Learning, Teaching and Assessment Conference, Edinburgh Napier University
  • ‘Five go to Mozambique: a film of how design students develop intercultural competencies for professional practice and global citizenship.’ Society of Research in Higher Education Conference, Newport, Wales
  • ‘Re-constructing “Culture of Learning” – International Student Experiences in China and the UK’, with Firth, R., Foster, M. and Zhou, V. HEA Annual Conference, Aston University
  • ‘Digital gardens with real toads in them: the place of heritage media in a digital art and design education’. DRS CUMULUS International Conference for Design Education Researchers, Oslo, Norway
  • ‘The Changing Technological and Commercial Environment for BBC Graphic Design’, Film and Media Conference, London
  • ‘The New Television Graphic Designer: a new bricoleur?’ Transformations in Broadcasting Conference, Leeds
  • ‘Shining the Light on the Cultural Aspects of Student Mobility: reflections on a cross-faculty collaborative project’. With Foster, M. and Firth, R. Teaching Fellows Conference, Edinburgh Napier University
  • ‘Shifting the Focus’, with Ash, A. International Journal of Art & Design Education Conference, Liverpool
  • ‘Hyperrealism to Metamedium: how can television audience engagement be affected by different production techniques in channel and programme branding?’ Titles, Teasers and Trailers Conference, University of Edinburgh
  • ‘Interdisciplinary Methodologies in Different Cultures of Learning: Apples and Pears?’, with Firth, R., International Journal of Art & Design Education Conference, Liverpool
  • ‘How can design education develop intercultural competencies using critical approaches to global consumerism?’ With MacLeod, M. AIGA Design Educators Conference, York University, Toronto, Canada
  • ‘Shifting the Focus: Listening to Students’, with Ash, A. International Journal of Art & Design Education Conference, Liverpool
  • ‘How can design education develop intercultural competencies for professional practice and global citizenship?’ With MacLeod, M. DRS CUMULUS International Conference for Design Educators Conference, Milan, Italy
  • ‘Looking East, learning through Art and Design processes’ with Firth R. International Journal of Art & Design Education Conference, Chester

 

Date


27 results

Digital gardens with real toads: in what ways have heritage and digital practices fused to form hybrid methods in moving image design?

Thesis
Macdonald, I. Digital gardens with real toads: in what ways have heritage and digital practices fused to form hybrid methods in moving image design?. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/5888
This thesis is a critical examination of my own creative practice through my published works in the moving image: a short film, commercials and a television series title seque...

Journal of Design Practice and Research Volume 2, 2012.

Book
Lambert, I., Firth, R., Forster, S., Innes, M., Macdonald, I., MacLeod, M., …Winton, E. (2012)
Journal of Design Practice and Research Volume 2, 2012. Edinburgh Napier University
Since the publication of the first issue of our journal twelve months ago our team of creative practitioners and academics has expanded (see pages 32-39), as has our work with...

Why throw the negs out with the bath water?

Journal Article
Macdonald, I. (2012)
Why throw the negs out with the bath water?. International Journal of Art and Design Education, 31, 191-214. https://doi.org/10.1111/j.1476-8070.2012.01735.x
Today’s digital age holds so much promise it is easy to dismiss the previous technologies and processes that provided yesterday’s creative opportunities. Photography has been ...

Journal of Design Practice and Research Volume 1. 2011

Journal Article
Lambert, I., MacLeod, M., Firth, R., Winton, E., Dean, M., Innes, M., …Titley, W. (2011)
Journal of Design Practice and Research Volume 1. 2011. Journal of Design Practice and Research, 1, 1-40
What is design and what are designers? Good design can change lives and improve services within the public, private and third sectors. Designers are creative problem solvers w...

The changing technological and commercial context of BBC graphic design.

Presentation / Conference
Macdonald, I. (2011, July)
The changing technological and commercial context of BBC graphic design. Paper presented at Film and Media Conference, London
Over the last twenty years television graphic design has seen an unprecedented upheaval and transformation. Not only have there been a series of technological changes but also...

Moving Image, shifting positions, varying perspectives: altering the focus of teachers.

Journal Article
Ash, A., Macdonald, I. & Bishop, L. (2011)
Moving Image, shifting positions, varying perspectives: altering the focus of teachers. Media Education Research Journal. 1ISSN 2040-4530
Interdisciplinary cooperation and study are frequently advocated in reports and articles, not least the 2008 National Curriculum (QCA 2008). But at ground level there are alwa...

Shifting the Focus

Presentation / Conference
Ash, A., & Macdonald, I. (2010, October)
Shifting the Focus. Paper presented at International Journal of Art & Design Education, Liverpool
When Art and Design (A&D) teachers visit contemporary galleries with their classes they are increasingly confronted with moving image art pieces and films. However, there is a...

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