Azer, J., & Alexander, M. J. (2018). Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, doi:10.1108/josm-12-2016-0326. ISSN 1757-5818
The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...
Azer, J. (2015). Facebook from socializing to advertising. African journal of business management, 9(24), (796-813). doi:10.5897/ajbm2015.7866. ISSN 1993-8233
This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close ...