Jaylan Azer

jaylan azer

Dr Jaylan Azer



Proactive scholar strongly committed to high quality research in marketing that has theoretical and practical impact with particular focus in services marketing and online Customer Engagement Behaviour. In addition to teaching any field of Marketing Management with particular expertise in Strategic Marketing, Digital Marketing, International Marketing, Consumer Behaviour, and Marketing Research.

Research Areas


Conference Activity

  • Negatively-valenced Customer Engagement Behaviour: Forms and Drivers
  • The Impact of Negatively-valenced Influencing Behavior
  • Forms and Triggers of customer's negatively-valenced engagement behaviour
  • Negative Valence of Engagement Behaviour
  • The Influential Nature of Valence within a Network


Fellowships and Awards

  • British Funds for Women Graduates
  • Excellent Research Prize
  • Postgraduate Research Travel Award



  • Ad hoc reviewer of the Journal of Service Managment


Public/Community Engagement

  • Volunteered to organise an international conference
  • Volunteered to organise an international conference