John Ensor

John Ensor

Prof John Ensor



John Ensor is a Professor of Marketing, within the Marketing, Sales and Entrepreneurship subject group at The Business School, Edinburgh Napier University.

John has a Doctorate in Business Administration from Nottingham Business School and an MBA from Cranfield School of Management. He is a Fellow of the Chartered Institute of Marketing. John is a former member of the Board of Trustees of the Chartered Institute and is a former Senior Examiner for the Planning and Control paper on the Institute's postgraduate diploma qualification. He is also a Principal Fellow of the Higher Education Academy. Prior to working in higher education he had 12 years senior management experience in the retail sector.
John's main research and knowledge transfer interests lie in the areas of strategic marketing, tourism marketing and organisational creativity and innovation. He has published three text books and a range of articles in these areas.

Research Areas


Advisory panels and expert committees or witness

  • Member of the Committee de Perfectionnement , IPAG, Paris.


Conference Activity

  • Member of the International Scientific Review Board for the Design Innovation Management conference, Hong Kong
  • Member of the Member of the Scientific committee for the International Marketing Trends Conference
  • Member of the Scientific Committee for the 3rd Advances in Tourism Marketing Conference


External Examining/Validations

  • External examiner, Chester University
  • External Examiner, Manchester Metropolitan University
  • External Examiner, Southampton Solent University
  • External Examiner, Regents Business School
  • External Examiner, Nottingham Trent University
  • Examiner, Chartered Institute of Marketing
  • Senior Examiner, Chartered Institute of Marketing


Fellowships and Awards

  • Fellow, Higher Education Academy
  • Registered Practitioner, the Higher Education Academy
  • Principal Fellow, the Higher Education Academy
  • Fellow, Chartered Institute of Marketing


Public/Community Engagement

  • Member of the Board of Visit West Lothian
  • Trustee of Autism Initiatives Scotland.


Research Degree External Examining

  • MPhil, Southamton University
  • PhD, Warwick University
  • DBA, Nottingham Trent University
  • PhD, Bournemouth University
  • PhD, Robert Gordon University
  • PhD, Southampton Solent University
  • PhD, University of Strathclyde



  • QAA specialist subject reviewer, Business & Management.


Visiting Positions

  • Visiting lecturer, Fuzhou University, China.


Current Post Grad projects

Previous Post Grad projects