Martin Robertson
martin robertson

Dr Martin Robertson BA (Hons), MA, PhD, FHEA

Associate Professor

Biography

Dr Martin Robertson's passion for teaching and learning application and excellence has been applied successfully in his HE teaching and leadership roles in both the UK and in Australia. His involvement in academic quality assurance has also seen him sit in an executive capacity on a number of related university councils (UK & Australia). He has also been an active contributor to national (Scotland) and state (Victoria, Australia) government academic quality actions. In addition, Martin has both lead and contributed to public consultations (UK and Australia).

Martin has maintained his contact with the industry environment through supportive involvement in related agencies and non-executive directorship or committee roles. He has also been involved in research related to tourism, events and social and/ or market development, sustainable place development, event resilience, and event leadership. This applied activity drives his continued desire for providing a learning, teaching and research experience that is professionally and socially useful.

Martin has completed 5 years as Adjunct Associate Professor, for the School for the Visitor Economy & the Institute of Sustainable Industries and Liveable Cities, Victoria University, Melbourne (completion November, 2021). He has recently (02/2022) stepped down as Co-Chairperson of the Event Studies SIG for the Council for Australasian Tourism and Hospitality Education (CAUTHE). Martin is Associate Editor of three peer review journals: 'Event Management', 'International Journal of Festival and Event Management', and 'Frontiers in Sport and Active Living' . He has co-edited 8 academic journal special issues and has also co-edited 6 published books. He has over 80 related articles , chapter publications and report.

Martin's has led or co-lead 10 consultations (evaluation) projects for providers of large events (arts, agriculture and sport). As well as having been programme leader for 7 HE degree programmes (UK and Australia), he has also designed and led: 1) a certificated event management training course for industry (Melbourne); 2) a certified (Master degree level) short course 'Sustainable, Entrepreneurial & Innovative Tourism Business Management'; 3) an Honours degree in Business Management (Melbourne).

Research Groups

Esteem

Advisory panels and expert committees or witness

  • ICCA Certification Curriculum Academic Committee Member (2021 - 2022)
  • Business Tourism Group Member, Edinburgh Tourism Action Group (2019-present)
  • Advisory Committee Member, Arts & Cultural Matters, City of Maribyrnong Council, Victoria (2010-11)
  • Forum Member, National Sustainable Events, Sustainability Victoria & Sustainable Living Festival (2009)
  • Founding Committee Member, Associate of Event Management Educators (AEME) (2004-8)
  • Group Member, Scottish Tourism Framework for Action, Scottish Executive (2003-4)

 

Conference Organising Activity

  • Co-Chair Event Studies Special Interest Group CAUTHE Conference 2022
  • Co-Chair Event Studies Special Interest Group CAUTHE Conference 2021
  • Co-Chair Event Studies Special Interest Group CAUTHE Conference 2020
  • Co-Chair Event Studies Special Interest Group CAUTHE Conference 2019
  • Co-Chair Event Studies Special Interest Group CAUTHE Conference 2018
  • Co-Chair Event Studies Special Interest Group CAUTHE Conference 2017
  • Review of transformative festival leadership – a learning and teaching discussion (Cardiff Metropolitan University, AEME 2017)
  • Co-Chair Event Studies Special Interest Group CAUTHE Conference 2016
  • A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon (team) (University of Derby, AEME 2016)
  • Creative Approaches to Teaching (team) (Falkirk University, AEME, 2015)
  • Visioning the future city – a discussion on the narrative of sustainability through events and festivals’ (Bournemouth University, LSA 2015)
  • Co-Chair Event Studies Special Interest Group CAUTHE Conference 2015
  • Doing the right thing? Festival leadership and sustainability: the case of literary events Global Events Congress IV (2014)
  • Seeing the future of events and festivals as a conceptual framework (team) Global Events Congress IV (2014)
  • Duplication of Purchase Law in Sport Event Markets: New Zealand case study (team) ANZMAC 2014 (Griffiths University, Brisbane, 2014)
  • Mountain Bike Sport Tourism: Mediating Space and Visitor Perception – A case study (team) (University of West Scotland, LSA, 2014)
  • Bringing down the fourth wall: co-creation of event performance & space (team) Advancing Event Research Series - Events in Society (Victoria University, Melbourne, 2014)
  • Developing a standard instrument to assess intangible event outcomes from the Ambassador perspective (team) (Flinders University (Adelaide), Global Event Congress IV) (2014)

 

Editorial Activity

  • Co-editor: Special issue - ‘Repurposing and Repositioning Events: Real, Responsible and Revolutionary Futures'’ International Journal of Festival and Event Management (2023 publication)
  • Associate Editor - Event Management (an international journal)
  • Associate Editor, Frontiers in Sport and Active Living (Sport, Lesure and Tourism) (2020-Ongoing)
  • Special Issue co-editor: 'Can Sport, Leisure, Tourism & Events be Powers for Good?' (Frontiers in Sports and Active Living - Sport, Leisure and Tourism)
  • UK Editor, Event Management - an international journal (2016-21)
  • Lead co-editor: ' Special issue - 'Critical Event Studies – Issues and Perspectives' Event Management - an international journal Vol 22 (2018, Issue 6)
  • Co-editor: Special issue - ‘Events futures: innovation, creativity and collaboration’ International Journal of Festival and Event Management Vol 9 (2018, Issue 2)
  • Editorial Board Member, Journal of Tourism Futures (2015-2018)
  • Co-editor: Special Issue - 'Events in Society' Event Management - an international journal Vol 19 (4) (2015)
  • (Co-editor) The Future of Festival and Events (Advanced Series on Events: Research - Routledge)
  • Lead co-editor: Special issue - 'Professionalisation and Event Management' Event Management - an international journal Vol 18 (1) (2014)
  • Co-editor: Special Issue - ‘Emerging knowledge and innovation in event management’ International Journal of Festival and Event Management Vol 4 (3) (2013)
  • Associate Editorial Board Member, International Journal of Event & Festival Management (2010-current)
  • (Co-editor) International Perspectives of Festivals and Events (Advances in Tourism Research - Elsevier Publication)
  • (Co-editor) Events and Festivals: Current Trends and Issues (Routledge)
  • Co-editor: Special Issue - ‘Festival and Events – beyond economic impacts’ Event Management - an international journal Vol 11 (1-2) (2007)
  • (Editor) Sporting Events and Events Tourism (LSA publication)
  • (Co-editor) Festival and Events Management: an international arts and culture perspective (Butterworth-Heinemann)
  • (Co-editor) Managing Tourism in Cities; policy, process and practice (John Wiley and Sons Ltd)

 

External Examining/Validations

  • External Examiner (PhD) - Leeds Beckett University (2023) (Teresa Moore)
  • External Opponent (PhD) - Mid-Sweden University (2022) (Martin Wallstrom)
  • External Examiner (PhD) - Victoria University, Melbourne (2022) (Abdullah Abonom)
  • External Examiner(PhD) - University of Chichester (2021) (Emma Nolan)
  • External Panel Member (MSc Tourism Validation/Approval) - University of Highlands and Islands (2020)
  • External Examiner (PhD) - Sheffield Hallam University (2020) (Emma Abson)
  • External Examiner (PhD) - Leeds Beckett University (2019) (Alistair Palferman )
  • External Examiner, Master of Tourism, Flinders University, Adelaide, Australia (2014)
  • External Advisor, BSc (Hons) Sports Events Management, Leeds Metropolitan University (2011-12)
  • External Advisor: BA (Hons) Event & Festival Management, Buckinghamshire New University (2009)
  • External Examiner, BA Tourism Management & BA Tourism & International Tourism, Glasgow Caledonian University (2006-8)
  • External Advisor, BA Tourism Management, University of Highlands and Islands, Perth (2004)

 

Fellowships and Awards

  • Adjunct Associate Professor, Institute for Sustainable Industries & Liveable Cities, Victoria University, Melbourne (2019-2021)
  • ATHE Award for Innovation - Building Leadership and Management Capacity in the Visitor Economy (2018-2019)
  • Bournemouth University VC Award (Qualification achievement) (2017)
  • Student/ Student Union 'Your briliant' Award (x2) (Bournemouth University) (2017)
  • Honorary Fellow, Institute for Sustainable Industries & Liveable Cities, Victoria University
  • Award for Teaching Excellence (Victoria University, Internal) (2011)
  • Best Education or Training Programme (Team award) Australian Events Awards (2010)
  • Highly Commended Certificate (Miles Clark Business Events Communication Award) "The Business of Teaching Business Events" (Team) (2010)
  • Fellow, Higher Education Academy (HEA) (2002-current)

 

Invited Speaker

  • Measuring Business Events Shaping Tommorow (BEST) (2023) (Convention Bureau Edinburgh )
  • "Mega-events: the ethical, environmental & social cost" - Online seminar for the Law Society of Scotland (2022)
  • "Destination Events: the Success of Edinburgh Festivals", for University of Bagiou, Philippines (2021)
  • "Applying Blooms Taxonomy in the development of event management curricula (in challenging times) - a personal future reflection" - at Event Education Symposium, Hochschile Hannover, University of Applied Sciences and Arts (2021)
  • "Major events and legacy: women and social change" Victoria University/ Women's T20 World Cup - at Melbourne Cricket Ground (2020)
  • Visit Britain Keynote Presenter and workshop facilitation, ‘Ambassador Programmes & Competitive Resilience’ (2018)
  • Conference Discussion Panel Member, 'Critical Event Studies', Associate of Event Management Educators Form (2017)
  • Presented 'The future of major events', at Tourism in Tomorrow's World/ Stenden University, Qatar (2014)
  • Discussion Panel Member, ‘Event studies: extending the knowledge’ at Events in Society Symposium, Victoria University (2014)
  • Presentation of results for International Conference and Convention Association (ICCA) “Investigating Ambassador Programmes: Motives for Bidding for International Meetings and Events Bureaus” at 51st ICCA Congress (Puerto Rico) (2012)
  • Melbourne Writers Festival 2009: 'UNESCO City of Literature: Creative Collateral and Cultural Evaluation of Festivals: Edinburgh and Melbourne' (to Directors of 22 International Writers Festivals)

 

Media Activity

  • Wisdom Wednesday (for members of SITE ) - by Edinburgh Napier University (May 2020)
  • The Knowledge effect of conferences (Convention Edinburgh News Event) August, 2019)
  • Expert comment on “Future technology and soccer” UEFA Direct April 2017, p6-10
  • Expert comment in ‘Ballarat’s Asian Cup Wish List’ The Courier (Ballarat) - 12th Feb, 2014
  • Expert Comment in ‘Open for debate? Taxpayers’ big investment in a fortnight of tennis’ (Crikey.com.au) 15 Jan, 2014
  • ‘Common ground: how mountain biking will leave a lasting legacy’ in The Conversation, 30th July, 2014
  • Expert interview on “21st century spectator sports” in article ‘Global gathering’ in Vision (Fresh perspective from Dubai), p27-31. Sept, 2013
  • Article: ‘Australian Open: why the tennis works but the Grand Prix struggles’ in The Conversation. Jan 16th, 2012
  • Discussion of Australian Grand Prix success on ABC Radio. Jan 17th, 2012

 

Membership of Professional Body

  • Member, Regional Studies Association
  • Business Event Committee Member (Edinburgh Tourism Action Group)
  • Member, The Tourism Society
  • Association of Event Management Education (member)
  • Member, Leisure Studies Association
  • Associate Member (& Co-chair of Event Studies SiG), CAUTHE

 

Non-executive Directorship

  • Board of Directors/ Committee Member, b-side Multi-Media Arts Festival, Portland (2016-2018)
  • Co-chairperson, Event Studies SIG, CAUTHE (2015-Feb 5th, 2022)
  • Committee Member, Western Melbourne Tourism (2012-2015)
  • Secretary, Tourism Society Scotland (2002-2005)

 

Public/Community Engagement

  • Measuring and Awards for Postive Impacts: Business Events Shaping Tommorow (BEST) (2023)
  • Edinburgh Business Tourism Providers - Community Calculator (Community Consultation and Matrics Creation) (2021-22)
  • #ILovePortland 2019 - A public consultation on the Isle of Portland, UK (2019)
  • b-side Arts Festival Non-Executive Director (Sustainability) (2017-2018)
  • Committee Member (and Logistics Manager) Yaraville Arts Festival (2008-2011/2)

 

Date


71 results

Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis

Book Chapter
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (2009)
Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis. , (xix). Oxford, UK: Elsevier
No abstract available

Progressing socio-cultural impact evaluation for festivals

Journal Article
Robertson, M., Rogers, P., & Leask, A. (2009)
Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233
The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a r...

Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media

Journal Article
Robertson, M., & Rogers, P. (2009)
Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media. Scandinavian Journal of Hospitality and Tourism, 9(2-3), 206-224. https://doi.org/10.1080/15022250903217019
Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The ...

Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations

Journal Article
Robertson, M., & Rogers, P. (2008)
Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. e-Review of Tourism Research,
The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporat...

Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage

Presentation / Conference
Robertson, M., & Rogers, P. (2008, November)
Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage. Paper presented at International Tourism and Media Conference
No abstract available.

Events and Festivals: Current trends and issues

Book
Frew, E., & Robertson, M. (Eds.)
(2008). Events and Festivals: Current trends and issues. London, UK: Taylor & Francis
Events and festivals have an increasingly vital role in our leisure lifestyles. We recognize them as part of our lives. For some, they are a very significant part of our lives...

The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland

Presentation / Conference
Robertson, M., & Darby, P. (2007, December)
The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference
No abstract available.

Access: Developing a research agenda for Edinburgh festivals and events

Presentation / Conference
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007, December)
Access: Developing a research agenda for Edinburgh festivals and events. Paper presented at International Event Research Conference
No abstract available.

Events and festivals: Current trends and issues

Journal Article
Robertson, M., Chambers, D., & Frew, E. (2007)
Events and festivals: Current trends and issues. Managing Leisure, 12(2-3), 99-101. https://doi.org/10.1080/13606710701406485
The aim of this special edition of Managing Leisure is to acknowledge the multi-factorial and dynamic nature of events and festivals as research areas. The articles captured i...

The Dynamics of Successful Events - The Experts Perspective

Journal Article
Ensor, J., Robertson, M., & Ali-Knight, J. (2007)
The Dynamics of Successful Events - The Experts Perspective. Managing Leisure, 12(3), 223-235. https://doi.org/10.1080/13606710701406550
Interviews with key leaders formed the basis of this exploratory research to elicit and identify the key factors that festival leaders perceive as the characteristics of creat...

Pre-Napier Funded Projects

  • Arts Council England Catalyst Small Grant Application (Bournemouth University & b-side Multimedia Festival CIC) (Awarded 2018)
  • Pathways to sustainability: festival leaders and transformative futures (leader/ internal) (2017)
  • Developer, Coordinator and Trainer: Professional Diploma in Event Management, Office of Knowledge Exchange, Victoria University (leader) (2013-14)
  • Sport events and rural destination narrative. UCI MB Championship (leader/ internal) (2012-13)
  • ICCA Commission (team member): Investigating Ambassador Programmes: Motives for Bidding for International Meetings and Events Bureaus’ (2012-2013)

Current Post Grad projects

Previous Post Grad projects

Non-Napier PhD or MSc by Research supervisions

  • PhD (Victoria University, Melbourne): Micaela Joy Spiers (Families with adolescents: vacation decision making) (Professor AM Hede, Dr R. Garma & Dr. M. Robertson) (Awarded 2017)