Nathalia Tjandra

Nathalia Tjandra

Dr Nathalia Tjandra

Associate Professor

Biography

Nathalia is the Head of International and Global Online and an Associate Professor in Marketing at Edinburgh Napier University Business School. She oversees the implementation of the University’s Internationalisation Strategy in the Business School, and develops an International and Global Online strategic direction for the School. She liaises with internal and external stakeholders and manages 25 TNE and Global Online programmes delivered globally.

She is a member of the Marketing subject group leadership team. The subject comprises of over 20 Marketing academics who are responsible for teaching, research and commercial activities in the UK, overseas and online. She is leading and involved in the development of the Marketing curriculum in the Business School for the UK, overseas and online deliveries.

Nathalia is very passionate about teaching and learning in the higher education. She has been teaching Marketing since 2011. She became a Senior Fellow of the Higher Education Academy (SFHEA) in 2019. She is currently teaching Brand Management subject at the undergraduate and postgraduate levels in the UK, overseas and online. She supervises undergraduate, postgraduate and doctoral students.

She is an active researcher. Her areas of expertise are branding, business-to-business marketing, marketing ethics and sustainability. She has been publishing in international peer-reviewed journals and presenting at international conferences. She has won a number of research awards including Academy of Marketing Best Paper in Marketing Ethics track (2015), Best Paper in Events and Sports Marketing track (2015) and Best Paper in Brand, Identity and Corporate Reputation track (2014). She has gained both internal and external funding to conduct international research in the UK, Hong Kong, Indonesia and Sri Lanka.

News

Events

Date


41 results

Co-creating with intermediaries: Understanding their power and interest

Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019)
Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086
Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of indep...

Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics

Journal Article
Egdell, V., Fuertes, V., Tjandra, N. C., & Chen, T. (2019)
Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics. Journal of Aging and Social Policy, 31(5), 445-466. https://doi.org/10.1080/08959420.2018.1563472
Many governments are seeking to encourage the extension of working lives to counteract potential labor market shortages that might result from population aging. Nevertheless, ...

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.

Public perception of cigarette marketing

Presentation / Conference
Aroean, L., & Tjandra, N. (2018, May)
Public perception of cigarette marketing. Paper presented at 46th Academy of Marketing Science Conference, New Orleans
How do people conceive of an ethically good action? How do people link their perceptual arguments which is compelling? Do people not simply line up reasons for a specific cour...

Adopting WebPA: Implications for Assessment Strategy and Course Management

Journal Article
Feri, A., Hesketh, I., & Tjandra, N. (2017)
Adopting WebPA: Implications for Assessment Strategy and Course Management. Teaching fellows journal,
No abstract available. Journal can be found here- https://issuu.com/teachingfellowsjournal/docs/tfj_autumn2017_issuu

The Impact of an Ageing Workforce on Employers in Hong Kong: A Study of the Service Sector

Report
Egdell, V., Fuertes, V., Tjandra, N., Chen, T. & Raeside, R. (2017)
The Impact of an Ageing Workforce on Employers in Hong Kong: A Study of the Service Sector. Edinburgh: Lawrence Ho Research Fund 2016-2017
No abstract available.

The Impact of an Ageing Workforce on Hong Kong’s Service Sector

Presentation / Conference
Egdell, V., Fuertes, V., Tjandra, N., & Chen, T. (2017, July)
The Impact of an Ageing Workforce on Hong Kong’s Service Sector. Paper presented at British Society of Gerontology Annual Conference 2017, Swansea, UK
The aim of this research is to explore the impact of the ageing population on employers in the Hong Kong service sector.

The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy

Presentation / Conference
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2017, May)
The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy. Paper presented at 5th World Social Marketing Conference
This study aims to explore the Indonesian public perception towards the ethics of tobacco marketing activities, and their implications on young people. Six focus groups and th...

Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth

Conference Proceeding
Stahl, P., Tjandra, N. C., & Marshall, K. (2016)
Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In Proceedings of the Academy of Marketing Conference 2016
No abstract available.

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China

Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016)
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...

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