Nathalia Tjandra

Nathalia Tjandra

Dr Nathalia Tjandra

Associate Professor

Biography

Nathalia is the Head of International and Global Online and an Associate Professor in Marketing at Edinburgh Napier University Business School. She oversees the implementation of the University’s Internationalisation Strategy in the Business School, and develops an International and Global Online strategic direction for the School. She liaises with internal and external stakeholders and manages 25 TNE and Global Online programmes delivered globally.

She is a member of the Marketing subject group leadership team. The subject comprises of over 20 Marketing academics who are responsible for teaching, research and commercial activities in the UK, overseas and online. She is leading and involved in the development of the Marketing curriculum in the Business School for the UK, overseas and online deliveries.

Nathalia is very passionate about teaching and learning in the higher education. She has been teaching Marketing since 2011. She became a Senior Fellow of the Higher Education Academy (SFHEA) in 2019. She is currently teaching Brand Management subject at the undergraduate and postgraduate levels in the UK, overseas and online. She supervises undergraduate, postgraduate and doctoral students.

She is an active researcher. Her areas of expertise are branding, business-to-business marketing, marketing ethics and sustainability. She has been publishing in international peer-reviewed journals and presenting at international conferences. She has won a number of research awards including Academy of Marketing Best Paper in Marketing Ethics track (2015), Best Paper in Events and Sports Marketing track (2015) and Best Paper in Brand, Identity and Corporate Reputation track (2014). She has gained both internal and external funding to conduct international research in the UK, Hong Kong, Indonesia and Sri Lanka.

News

Events

Date


41 results

Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland

Journal Article
Omar, M., Tjandra, N. C., & Ensor, J. (2014)
Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), 753-763. https://doi.org/10.1016/j.jretconser.2014.06.001
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fu...

Runway logic: "Y" generation Y prefer fashion brand over country-of-origin.

Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013)
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92
With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the pre...

On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs)

Thesis
Tjandra, N. C. On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs)
(Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6798
With total assets of £3,010 billion (ONS, 2012), the long-term savings and investment industry is one of the most important economic pillars in the UK. The uniqueness of this ...

Females online! Examination of female consumer behaviour in Bahrain online banking environment.

Presentation / Conference
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July)
Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013, Cardiff, UK
In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (Internationa...

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

Conference Proceeding
Tjandra, N. C., Osei, C., Ensor, J. & Omar, M. (2012)
Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands
The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards ...

"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin.

Conference Proceeding
Tjandra, N. C., Omar, M. & Williams, J. (2010)
"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. ISBN 978-0-9561122-34
This paper is part of a bigger qualitative study about the perception of country-of-origin from consumers in different countries. The purpose of this paper is to identify and ...

Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer.

Conference Proceeding
Tjandra, N. C., Omar, M. & Ensor, J. (2010)
Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. ISBN 978-0-9561122-34
This paper identifies and explores whether the customers from advanced and emerging and developing economies have different perceptions towards country-of-origin of internatio...

How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?

Conference Proceeding
Tjandra, N. C., Thomson, J. R. & Ensor, J. (2011)
How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave

On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid.

Conference Proceeding
Tjandra, N. C., Ensor, J. & Thomson, J. R. (2012)
On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid

Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers.

Conference Proceeding
Omar, M., Tjandra, N. C. & Ensor, J. (2012)
Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers
The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on societ...

Current Post Grad projects

Previous Post Grad projects