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McGarrie, B., & MacKerron, G. (1994). Benchmarking the business and operations strategy link. In D. Draaijer, H. Boer, & K. Krabbendam (Eds.), International Conference - European Operations Management Association : Management and new production systems, 314-318
This paper reports on the use of benchmarking to improve the links between business and operations strategies. The use of benchmarking as a tool to facilitate improvement in t...