Staff directory

Search for a surname in the box below and then click "Search" to search for Staff. 

If you want to get in touch but you don’t know who to contact, fill in our enquiry form and one of our advisers will get back to you as soon as possible.

Filter by

Research Centres Groups

School

Research Areas

Themes

16 results
People

Dr Alessandro Feri 

Associate

 01314554395

  A.Feri@napier.ac.uk

  

People

Dr Anna Watson 

Professor
Business School

  A.Watson@napier.ac.uk

  

People

Dr Ashleigh Logan-McFarlane 

Lecturer
Business School

 0131 455 4335

  A.Logan-McFarlane@napier.ac.uk

   

People

Dr Christine Band 

Lecturer
Business School

 0131 455 4422

  C.Band@napier.ac.uk

  

People

Dr Christof Backhaus 

Head of Research and Professor in Marketing
Business School

  C.Backhaus@napier.ac.uk

  

People

Dr Clidna Soraghan 

Lecturer
Business School

 0131 455 4271

  C.Soraghan@napier.ac.uk

   

People

Dr Elaine Mercer-Jones 

Lecturer
Business School

 0131 455 4420

  E.Mercer-Jones@napier.ac.uk

   

People

Dr Ivana Rihova 

Associate
Business School

 0131 455 4390

  I.Rihova@napier.ac.uk

  

People

Dr Jamie Thompson 

Lecturer
Business School

 0131 455 4530

  J.Thompson@napier.ac.uk

   

People

Dr Kat Rezai Namaghi 

Lecturer
Business School

 0131 455 4712

  K.Rezai@napier.ac.uk

  

Filter by

Date


Research Centres Groups

School

Research Areas

Themes

People

Output Type

Download Available

Library Of Congress

Dewey Decimal

25 results

Mega-events brand meaning co-creation: the Olympic case

Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...

Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach

Journal Article
Tjandra, N., Aroean, L., & Prabandari, Y. S. (2020)
Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach. Qualitative Market Research: An International Journal, 23(4), 603-626. https://doi.org/10.1108/QMR-01-2020-0011
Purpose: This article aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics. Design: The pres...

SERVBID: The Development of a B2C Service Brand Identity Scale

Journal Article
Pareek, V., & Harrison, T. (in press)
SERVBID: The Development of a B2C Service Brand Identity Scale. Journal of Services Marketing, 34(5), 601-620. https://doi.org/10.1108/JSM-05-2019-0195
Structured Abstract Purpose: This paper re-conceptualizes and measures brand identity from a services perspective. It develops and tests a psychometrically valid and reliable...

#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours

Journal Article
McFarlane, A., & Samsioe, E. (in press)
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management, 24(3), 399-413. https://doi.org/10.1108/JFMM-08-2019-0177
This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours. Non-participativ...

Islay Jazz Festival

Journal Article
Medboe, H., & Maclean, D. (2020)
Islay Jazz Festival. Jazz Research Journal, 12(2), https://doi.org/10.1558/jazz.40304
This article considers the ecologies and stakeholder interests that overlap in the staging of an annual jazz festival on a small Scottish island in the Outer Hebrides. Through...

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration

Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019)
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...

Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2019, September)
Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling

Practice-based segmentation: taxonomy of C2C co-creation practice segments

Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...

The Impact of Non-customers with High Influencer Value in Social Networks

Presentation / Conference
Azer, J., & Ranaweera, C. (2019, June)
The Impact of Non-customers with High Influencer Value in Social Networks. Paper presented at QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!, Karlstad, Sweden
This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network s...

Filter by

Date


Research Centres Groups

School

Research Areas

Themes

People

Qualification level

5 results

A Critical Evaluation of the Factors that Influence Visitor Engagement with UK Slavery Heritage Museums: A Passive Symbolic Netnographic Study

2020 - 2023
Purpose: The aim of this research is to critically evaluat...
Mr Shemroy Roberts | Director of Studies: Dr Craig Wight | Second Supervisor: Prof Anna Leask

The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying

2015 - 2020
Dr Alessandro Feri | Director of Studies: Dr Nathalia Tjandra | Second Supervisor: Dr Collins Osei

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

2014 - 2019
Dr Clidna Soraghan | Director of Studies: Dr Elaine Mercer-Jones | Second Supervisor: Prof John Ensor

Heritage interpretation challenges and management issues at film-induced tourism heritage attractions: case studies of Rosslyn Chapel and Alnwick Castle

2011 - 2015
Although previous research has widely acknowledg...
Dr Justyna Bakiewicz | Director of Studies: Prof Anna Leask | Second Supervisor: Prof Paul Barron

An ethnographic interpretation of the work environment within a creative culture in the advertising sector

2009 - 2014
Purpose and rationale The purpose of the exploratory research is to provide a deeper understan...
Dr Christine Band | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask