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Lecturer - Doctoral Candidate - University Tutor (Global Online) - Academic Skills Adviser
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Scottish Funding Council
Working with small wool shop to use textile industry salvage as the basis for developing new export products.
Lecturer in Marketing
Lecturer in Tourism Management
Lecturer in Marketing
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...
Todd, L., & Logan-McFarlane, A. (2019, September). Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling
Osei, C., & Weigert, A. M. (2018, May). Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh. Paper presented at 47th European Marketing Academy (EMAC) Conference
This exploratory research uncovers the current perception of brand Edinburgh among the residents of Munich, and explores potential attitudes, feelings and emotions of the part...
Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK
No abstract available.
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...
Rihova, I. (2019). Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., …Frewer, L. J. (2018). Food fraud and the perceived integrity of European food imports into China. PLOS ONE, 13(5), e0195817. https://doi.org/10.1371/journal.pone.0195817
Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced....
Azer, J., & Alexander, M. J. (2018). Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326
The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...
Naughton, P., McCarthy, M., & McCarthy, S. (2017). Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027
Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and effor...
Azer, J. (2015). Facebook from socializing to advertising. African journal of business management, 9(24), 796-813. https://doi.org/10.5897/ajbm2015.7866
This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close ...
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event management, 19(4), (567-587). doi:10.3727/152599515X14465748774001. ISSN 1943-4308
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
Although previous research has widely acknowledg...