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Urquhart, E. (2017). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals, 113-118. ISBN 978-88-6101-016-1
As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and commu...
Anastasiadou, C. (in press). It’s all Greek to me”: Stakeholder Perspectives on Scotland’s Reformed Tourism Structures
Processes of territorialisation, devolution and rescaling within Europe are creating spatially redefined destinations that are giving rise to novel and distinctive tourism str...
Forster, S. & Anastasiadou, C. (2015). Enhancing the Tourist Heritage Experience through In-Situ, Customisable, 3D printed Souvenirs. In Proceedings Heritage Tourism & Hospitality International Conference 2015ISBN 978-90-9029477-3
This research set out to investigate whether technological innovations in design and the personalisation of tourist souvenirs through 3D printing, could offer opportunities to...
Arts & Humanities Research Council
Sustainable landscape management in rural areas requires the creation of opportunities that treat landscapes in the context of their historical, cultural and social factors. The growing popularity of ...
Edinburgh World Heritage
12 Closes is a 4 year project partnership with Edinburgh World Heritage to re-invigorate and redesign a series of the Royal Mile's pedestrian closes. The projects will be developed through a process o...
Carnegie Trust for the Universities of Scotland
The aim of this project is to carry out a comparative study of the adaptation of destination organisations to their policy and operating environment in Scotland and Denmark with the view of identifyin...
15 August 2017
15 August 2017
Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interp...
12 May 2015
12 May 2015
A total of 35 researchers, early career and established academics from the Business School, the University and other institutions, attended the event, which took place on 12th...
02 May 2017
02 May 2017
The “Academics Online” workshop on Tuesday 2 May, organised by Dr Ivana Rihova and Dr Nathalia Tjandra from the Business School, allowed the 40 participating academics, ECRs a...
Associate Professor in Festival and Event Management
Lecturer in Tourism Management
Bakiewicz, J. & Leask, A. (2014). Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions. In Kozak, M. & Kozak, N. (Eds.). 7th World Conference for Graduate Research in Tourism Hospitality and Leisure Proceedings Book, 388-393. ISBN 978-605-4940-25-7
The previous research in the area of film induced tourism, although widely acknowledged, was not concerned with built heritage sites which have inherent restricti...
Leask, A. & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y’. In Proceedings of the International Conference Marketing Trends 2014ISBN 978-2-9532811-2-7
No abstract available
Anastasiadou, C. & Halkier, H. (2013). From destination management organisations to destination organisations in Scotland and Denmark: multi-level governance versus localism. In Gyimóthy, S., Möckel, M. & Budeanu, A. (Eds.). The Values of Tourism, 111. ISBN N/A
Although a lot of previous research on destination management had focused on the relevance of destination marketing organisations in improving destination competitiveness (Pik...
Leask, A., Fyall, A. & Barron, P. (2012). Generation Y: A supply-side comparative study of Western and Asian visitor attractions. In 2nd Interdisciplinary Tourism Research Conference Proceedings Book
No abstract available.
Leask, A., Barron, P. & Ensor, J. (2012). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...
Leask, A., Rogers, P. & Robertson, M. (2008). Place, values, process and benefits: accounting for the social and cultural future of festivals. In Proceeding of the EUTO Conference 2008, 437-469
This paper presents outcomes from a project established at the Centre for Festival and Event Management (CFEM) at Napier University Business School.
This set out to advance th...
Gibson, R. & Leask, A. (2004). Visitor Motivation and VFR at historic houses: the case of two castles. In Proceedings of tourism: State of the art II conferenceISBN 0-954803906
Leask, A., Garrod, B. & Fyall, A. (2004). Managing Visitor Attractions – Comparisons of International Management Practice,. In Proceedings of tourism: State of the art II conferenceISBN 0-954803906
Fyall, A. & Leask, A. (2002). Managing Visitor Attractions: An International Comparison of Management Practice. In CAUTHE 1993 to 2002: A Decade of Australian Tourism ResearchISBN 1876685344
Jarman, D. (in press). Social network analysis and the hunt for homophily: diversity and equality within festival communities. Journal of Policy Research in Tourism, Leisure and Events, ISSN 1940-7963
Diversity and equality at a Scottish volunteer run arts festival are explored in this paper, through survey based social network analysis and follow-up interviews. Together th...
Barron, P., & Leask, A. (2017). Visitor Engagement at Museums: Generation Y and ‘Lates’ Events at the National. Museum Management and Curatorship, 32(5), doi:10.1080/09647775.2017.1367259. ISSN 0964-7775
Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the ...
Thomson, E. (in press). Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946. Hospitality and Society. ISSN 2042-7913
This paper examines the history of Strathpeffer Spa (the UK’s most northerly spa) between c.1860 and c.1946 using a range of printed primary and archive sources. Drawing upon...
Edinburgh's festivals have traditionally been world renowned for their eclecticism. As their number grew and reach widened the coordination of the festivals became a complex and demanding organisation...
Regionalism & cooperation in tourism- South Africa
Although previous research has widely acknowledg...
Customer retention has long been considered an important element in achieving
competitive advantage for business org...
As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
22 April 2016
22 April 2016
Open for ApplicationsRecruitment is now underway for the 4th year of the Destination Leaders Programme; a transformational investment for you, your business and your destinati...