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Research Areas

24 results

Co-creating with intermediaries: Understanding their power and interest

Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (in press)
Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), https://doi.org/10.1080/1051712X.2019.1611086
Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of indep...

Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com

Presentation / Conference
Lu, X., & Ensor, J. (2017, September)
Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania
No abstract available.

Materiality, memories and lived event tourism experiences

Presentation / Conference
Todd, L., Leask, A., & Ensor, J. (2017, June)
Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
Our paper furthers understanding of lived experiences in tourism settings as remembered by informants. We propose the value of a phenomenological ‘artefact elicitation’ method...

Salute to the sun: an exploration of UK yoga tourist profiles

Journal Article
Ali-Knight, J., & Ensor, J. (2017)
Salute to the sun: an exploration of UK yoga tourist profiles. Tourism Recreation Research, 42(4), 484-497. https://doi.org/10.1080/02508281.2017.1327186
This paper focuses on exploring yoga tourism as an under researched area where little has been written to date (Ali-Knight, 2009; Lehto, Brown, Chen & Morrison, 2006). Yoga to...

Using food labels to evaluate the practice of nudging in a social marketing context

Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016)
Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893
Objectives Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context. Background With the explosion of social mar...

Understanding primary stakeholders' multiple roles in hallmark event tourism management

Journal Article
Todd, L., Leask, A., & Ensor, J. (2017)
Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, 494-509. https://doi.org/10.1016/j.tourman.2016.09.010
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings...

Advanced and emerging economies Generation Ys' perception towards country-of-origin.

Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products. ...

Tobacco children: Ethical evaluation of tobacco marketing in Indonesia

Conference Proceeding
Tjandra, N. C., Ensor, J., & Thomson, E. (2014)
Tobacco children: Ethical evaluation of tobacco marketing in Indonesia
In May 2010 the world discovered the “smoking baby”, a two year old Indonesian boy who smoked forty cigarettes a day. He became the youngest person in the world to receive tob...

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation.

Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference
The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the ide...

The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.

Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In A. M. Docherty (Ed.), Academy of Marketing Annual Conference 2013 - Marketing Relevance Proceedings
The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and custom...
13 results

Empirical examination of the attitude of Ghanaian ethnic youth towards foreign brands in the clothing market in Ghana: The socio-cultural moderating effect of Ghanaian ethnic consumer groups

2016 - date
Ohene Dwomoh | Director of Studies: Prof John Ensor | Second Supervisor: Dr Nathalia Tjandra

A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image

2015 - date
Kathryn Rezai | Director of Studies: Dr Elaine Thomson | Second Supervisor: Prof John Ensor

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

2014 - 2019
Clidna Soraghan | Director of Studies: Dr Elaine Thomson | Second Supervisor: Prof John Ensor

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook

2013 - 2017
Dr Agata Krowinska | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

An exploration of the dynamics of culture formation and personal acculturation in a culturally complex situation: learning from university students' experiences of group work

2012 - 2018
Dr Frank Xu | Director of Studies: Prof Mary Fischer | Second Supervisor: Dr Vivien Xiaowei Zhou

Elucidating the dimensions of communication and the role of culture in an Austrian medical setting

2012 - date
Leena Saurwein | Director of Studies: Prof John Ensor | Second Supervisor: Prof Mary Fischer

An ethnographic interpretation of the work environment within a creative culture in the advertising sector

2009 - 2014
Purpose and rationale The purpose of the exploratory research is to provide a deeper understan...
Dr Christine Band | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask

On the road to brand leadership: co-creating with independent financial advisers

2009 - 2013
Dr Nathalia Tjandra | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

The role of niche tourism products in destination development

2009 - 2011
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Prof Jane Ali-Knight | Director of Studies: Prof John Ensor

Festival Image, Impacts and Identity - an investigation into the international significance of the Edinburgh Festival Fringe

2007 - 2011
Dr Louise Todd | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask

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