Search for a surname in the box below and then click "Search" to search for Staff.
Programme Leader MSc International Festival and Event Management
Todd, L. (2018). 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research an...
Todd, L. (2018). SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from ...
Todd, L., Leask, A., & Ensor, J. (2017, June). Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
Our paper furthers understanding of lived experiences in tourism settings as remembered by informants. We propose the value of a phenomenological ‘artefact elicitation’ method...
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Todd, L. (2015). Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. Singapore
Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with th...
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...
Todd, L. A. Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. (Thesis)
The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in ...
Todd, L., & Logan-McFarlane, A. (2019, September). Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling
Todd, L. (2018, October). 'Edinburgh the ‘festival city’ and hallmark event tourism': invited research lecture and seminar presented at 'Leisure Talks' series, School of Environment, Education and Development , Manchester Institute of Education, University of Manchester. Presented at Leisure Talks' series
The ‘festival city’ has become a topic of theoretical debate within tourism and events research. In strategic destination management practice a festival city presents a signif...
Todd, L. (2018, August). Visualising the ‘festival city’: towards a stakeholder semiotic framework. Paper presented at Inclusive Innovation for Enhanced Local Experience, British Council and Newton Fund ‘Researcher Links’, Phuket Graceland Resort & Spa, Phuket, Thailand
No abstract available.
Todd, L., & Furger, T. (2018, May). Meanings and myths: Semiotics of Edinburgh Castle. Paper presented at Royal Anthropological Institute’s (RAI) Annual Conference: Art, Materiality and Representation, the Royal Anthropological Institute, The Department Of Africa, Oceania And The Americas Of The British Museum And The Department Of Anthropology At SOAS, London
We will present initial themes from my study into the semiotics of Edinburgh Castle through analysing shared online images. As a semiotic sign, Edinburgh Castle...
Todd, L., Anastasiadou, C., Theodoraki, E., & Viol, M. (2014, September). Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall. Paper presented at International Conference on Remembering in a Globalizing World: The Play and Interplay of Tourism, Memory, and Place
Todd, L. (2012, June). Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,, Belfast, Northern Ireland
This study proposes the application of photo-elicitation during interviews as an innovative and useful method of understanding the lived-experiences of contributors to festiva...
Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017
The Business School
Edinburgh Napier University
24 March 2017
The Rivers Suite, Craiglockhart Campus
11 May 2015