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Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.
Gutu, M., Omar, M., Anastasiadou, C., & Osei, C. (2016, April). Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game. Paper presented at International Business in a Multi-speed Global Economy
Omar, M. (2015, July). Abrandcadabra - successful brands magically transforming our world. Paper presented at The magic in marketing - Academy of Marketing Annual Conference, University of LImerick, Ireland
It is well documented that marketing can do magical things for brands (Hall, 2014). It surges market share, swells shareholder profit, escalates brand value scores, increases ...
To develop an academically robust and unique consumer insight tool.
Innovate KTP no. 009884
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July). Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013, Cardiff, UK
In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (Internationa...
Williams Jr, R., Osei, C., & Omar, M. (2012, January). A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton
Williams Jr, R., & Omar, M. (2011, December). "Brand Soul"– The Renaming Principles of a Service Organization. Paper presented at 6th International Business and Social Science Research Conference
This paper investigates the process of renaming, and the impact that changing a service organizations‟ name has on its ability to profitably compete. It analyzes the role of t...
opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing, Coventry University,
Hamann, D., Williams, J., & Omar, M. (2008, July). Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. Paper presented at Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, Robert Gordon University, Aberdeen, Scotland
In a globally competitive business environment the value of a strong brand in the consumer high-technology marketplace is well documented, as is a progressively satiated mark...
Zhang, C., Omar, M., & Tjandra, N. C. (2016). An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...
Tjandra, N. C., Omar, M., & Ensor, J. (2015). Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...
Williams, J., & Omar, M. (2014). Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education, 24(2), 222-242. https://doi.org/10.1080/08841241.2014.973471
Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategi...
Omar, M., Tjandra, N. C., & Ensor, J. (2014). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), (753-763). doi:10.1016/j.jretconser.2014.06.001. ISSN 0969-6989
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fu...
Williams, J., & Omar, M. (2014). How branding process activities impact brand equity within Higher Education Institutions - Editorial. Journal of Marketing for Higher Education, 24(1), 1-10. https://doi.org/10.1080/08841241.2014.920567
No abstract available.
Special issue focussing onBranding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image
Williams, H. A., Williams, R. L., & Omar, M. (2014). Gastro-tourism as destination branding in emerging markets. International Journal of Leisure and Tourism Marketing, 4(1), 1-18. https://doi.org/10.1504/IJLTM.2014.059257
Food related gastro-tourism refers to the pursuit of appealing, authentic, memorable culinary experiences of all kinds, while traveling internationally, regionally or even loc...
The advancesin communicationa nd computert echnology and the availability
of the Internet have made it possibl...